Positive Luxury brings together leaders from across the value chain to explore how collaboration can help the luxury sector thrive. From innovative materials and circular models to empowering responsible consumption, our speakers will show how responsible business practices can advance sustainability and differentiate brands in a crowded marketplace. Speakers include:
Genia Mineeva, Founder of BEEN London
Genia Mineeva is a former BBC News journalist and the Founder of BEEN, a B Corp certified multi-award winning design studio and accessories brand making premium, functional products entirely from waste-derived materials. Named ‘one of the most innovative companies in the world’ by British Vogue, BEEN is now sharing its circularity expertise with some of the world’s leading fashion brands as well as best organisations like VISA, TATE and DHL. Genia is also a Sustainable Business Models Lecturer for several universities globally and circularity advisor to Switzerland’s Design Council.
Lucy Johnson, Founder & CEO of Lovebrook & Green
Lucy Johnson is the founder of Lovebrook & Green, the world’s first ethical luxury digital department store. She founded Lovebrook & Green as a natural evolution of her sustainable lifestyle consultancy, Green Salon, to meet a growing desire for beauty, ethics and intention to coexist in how we shop.
Amy Tsang, Head of Europe for The Mills Fabrica
Amy Tsang spearheads The Mills Fabrica’s UK business and operations, supporting innovators across the agrifood and textiles/apparel industries, and building impactful partnerships while growing their community of brands, corporates, investors and more. She oversees the London coworking space, innovation gallery and concept store and curates industry events that spotlight cutting-edge startups. Having been at The Mills Fabrica for over 7 years, Amy started out as one of the key founding members in the Hong Kong team and played an instrumental role in expanding the business to the UK, by setting up the operations, growing the team and network here in Europe.

Date: 2 December 2025
Time: 6:30 – 7:30pm panel discussion, 7:30pm – 9pm private viewing of Fabrica X Sustainable Festive Concept Market
Location: Fabrica X, 36–40 York Way, London N1 9AB
Please RSVP using the form below.
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