Greenwashing – the practice of making misleading claims about the environmental benefits of a product, service or company to appear more sustainable than in reality – has become an increasingly prominent concern for consumers, regulators and luxury brands. As regulation in this space continues to develop, brands must take care to protect consumer trust and ensure regulatory compliance by bolstering their sustainability efforts with transparency and with a thorough understanding of current guidelines and requirements.
Developed in collaboration with leading law firm Baker McKenzie, this green claims guide provides brands with an at-a-glance overview of the latest greenwashing developments, including:
- Updates and key resources on greenwashing regulations and guidance issued by key regulators and authorities
- Helpful guidance for making green claims about products and services
- Practical steps on responding to potential complaints from regulators about a sustainability claim
Complete the form below to download your complimentary copy.
< Back
