Members' Zone

< Back

Community Noticeboard View Forum Rules and Guidelines

With over 160 luxury brands, retailers and suppliers across the globe, our member community forum is an exclusive space to connect, share learnings and best practice, and collaborate to build a more sustainable future for luxury. Hit ‘Add new topic’ to introduce yourself or start a discussion.

< Back

BUILDING RESILIENCE THROUGH SUSTAINABILITY INNOVATION & COLLABORATION: THE AZEK COMPANY

May, 2025

Championing sustainability as a business imperative, The AZEK Company demonstrates what modern interior innovation looks like – durable, circular and built with purpose. In this interview, we explore how The AZEK Company earned the Positive Luxury 2025 Interior Award, recognising their leadership in low-impact design and passion for long-term environmental solutions. From recycled-content decking to investments in circularity, The AZEK Company is proving that sustainable innovation drives not only resilience but profitability.

…

What inspired you to take part in the Positive Luxury Awards, and what does this recognition mean to your brand and team?

We were inspired to participate because the Positive Luxury Awards celebrate brands that view sustainability as a core business driver, not just a trend. Being recognised affirms the meaningful work our teams do every day to innovate responsibly, reduce our impact, and lead with purpose. From TimberTech’s Advanced PVC decking made with up to 65% recycled content to our FULL-CIRCLE recycling programs at AZEK, this recognition reflects the progress we’ve made – and the ambition that still drives us.

Why is it vital for luxury businesses to implement long-lasting, meaningful change that benefits both people and nature, rather than temporary or ‘quick fix’ solutions?

True luxury is built to endure – so our responsibility is to ensure that what we create today contributes positively to tomorrow. Long-term solutions are essential to preserving the resources, communities, and ecosystems that our industry relies on.

With the current economic climate putting pressure on many businesses, how have you upheld your dedication to positive change and resilience as core pillars of your strategy?

We’ve continued to invest in innovation, recycled materials, and circularity in our products – because they strengthen our business. One example is our capital investment in increasing our recycling capacity, which not only reduces emissions and waste but positions us to advance our margin expansion objectives. Our sustainability strategy has proven to be a driver of resilience, growth and profitability.

How has your sustainability journey created value for both your internal teams and external stakeholders, from employees to consumers and investors?

Our sustainability journey has unified our teams with a shared purpose, attracted mission-aligned talent, and deepened trust with customers and investors. It’s not just a value set – it’s a value driver. We’ve found that our commitment to driving material conversion away from traditional wood products to long-lasting, low-maintenance alternatives like TimberTech resonates across audiences looking for both performance and environmental responsibility.

What role has Positive Luxury played in helping your brand navigate and shape the future of sustainable luxury, and why is collaboration with organisations like this essential moving forward?

Positive Luxury has helped elevate our story and connect us with a network of like-minded leaders. Collaboration is essential because no single company can solve global challenges alone – real change happens when we work together.

DOWNLOAD THE 2025 WINNERS REPORT

< Back

Recent Topics [discussion_topics show_nav=false]

Members' Zone

BUILDING RESILIENCE THROUGH SUSTAINABILITY INNOVATION & COLLABORATION: THE AZEK COMPANY

…

Related Content

JOIN THE REAL CHANGEMAKERS

Members' Zone

…

Related Content

JOIN THE REAL CHANGEMAKERS

LOGIN TO ACCESS THE MEMBERS’ ZONE OR YOUR SUBSCRIBER ACCOUNT

Login

Register