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On the 27th November 2024, Positive Luxury hosted a webinar, joined by our 3 guest speakers, Antje Balow, Executive Assistant to the MD, Peninsula, Alejandra García Farfán, Director of Marketing & Communications, Marbella Club and Scott Robertson, General Manager, Candacraig. This event provided key insights into the evolving needs and desires of today’s luxury consumers, the guest journey, and essential sustainability touch points, drawing on tangible examples from our community and wider network.
Key Takeaways:
1. The Affluent Traveller’s Evolving Expectations
Affluent travellers are increasingly prioritising sustainable and responsible travel options.
2. Increasing Demand for Personalisation
There is increasing demand for personalisation, which in turn, can support sustainability goals.
3. Seeking Wellness
Wellness remains a top requirement for luxury travel, with guests taking longer trips, allowing more time for an authentic connection.
4. Combining Personal Touches with Technology for Sustainable Journeys
Sustainability should be seamlessly integrated at every stage of the guest journey, from initial booking to post-stay follow-up.
5. Mindful Communications
A mindful approach to sustainability communications can create a truly luxurious experience for guests.
