To celebrate Earth Day 2024 Positive Luxury has partnered with Cult Mia, a Butterfly Mark certified fashion marketplace curating stand-out collections from value-driven brands globally. Cult Mia’s dedication to promoting sustainability through their Cult Causes – and their commitment to curating brands that align with key environmental and social principles – deeply resonates with our values at Positive Luxury. So, when Cult Mia approached us with the idea of partnering for Earth Day 2024, we knew it was an opportunity to amplify our shared mission of showcasing real change within the luxury fashion industry.
The goal for this collaboration is clear: to spotlight brands that are leading the charge towards higher environmental sustainability standards. By introducing three esteemed Positive Luxury certified brands to the Cult Mia community, we aim to inspire consumers to make choices that are mindful of their impact on the planet. We spoke to Cult Mia about the inspiration behind this exclusive edit – and meet the three Butterfly Mark certified brands joining the cult.
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What inspired this collection and what is it trying to achieve?
In Cult Mia, we focus on bringing our mission and values-driven approach to the forefront of our business model with our Cult Causes (Cult Eco, Cult Conscious, Cult Local and Cult Power). Via Cult Causes, we curate and only support brands that align to these key values and that work towards the UN’s Sustainable Development Goals. When vetting designers, we evaluate operational excellence and find the perfect product for our community in terms of price, quality, and exclusivity; but equally important, we understand the principles that underpin our brands. For Earth Day this year, we are excited to bring our Cult Eco value to life by partnering with Positive Luxury and introduce three Positive Luxury certified brands to our cult. Our goal is to promote brands that are making significant efforts to achieve higher environmental sustainability standards. As a company certified by Positive Luxury ourselves, we believe they are the ideal partner to unite ‘Real Changemakers’ for this special occasion.
What was it about these three brands that made them perfect for the Cult?
AERA is the perfect shoe brand for Cult Mia. Its shoes are Certified Vegan, and AERA goes to great lengths to ensure that all components are made from non-animal ingredients, yet still maintain the quality and style expected from a luxury shoe. It uses more sustainable materials, with as small of an impact on the environment as possible, always ensuring that the end result is of the highest quality. It is committed to evolving its materials, with the ultimate goal to one day be able to create a shoe with zero environmental impact to begin with.
Piper & Skye‘s bags are a fashion statement driven by values. It uses materials that are either food by-products or that would otherwise go to waste, by developing a strict Material Selection Criteria. Crafted by independent North American artisans, Piper & Skye’s handbags prioritise people and the planet, supporting local communities while nurturing its supply chain. There is no question why its tagline is “we love what we’re made of”.
Maison Atia‘s coats are an exciting new addition to the Cult! Its faux fur statement pieces are sourced from deadstock or more eco materials. Maison Atia also donates excess materials that we cannot use to FabScrap, who utilises these materials either for local art students or turns them into insulation for buildings.
What does Earth Day and celebrating it in this way mean to you?
Partnering with Positive Luxury for Earth Day is a reminder of the shared responsibility needed in the fashion industry between retailers, brands, institutions and consumers to raise awareness, increase transparency and encourage reflection. Earth Day is a reminder to invest in our planet. At Cult Mia, we’re invested in sustainable sourcing alongside Positive Luxury to deliver the leading independent fashion vetted on style, values and ethics.
– Nina Briance, Founder & CEO Cult Mia
We are delighted to have partnered with Cult Mia for the launch of the Cult Eco x Positive Luxury edit featuring Real Changemakers Aera, Piper & Skye and Maison Atia. Cult Mia’s ethos, mission and values are driven through their cult causes, and it is an honour to see true collaboration come to life within the Positive Luxury community. We believe real change and impact within the fashion industry can only be achieved through collaboration, and this is Butterfly effect at its most positive, in action. Congratulations and thank you to all the participants, and we look forward to seeing the spirit of collaboration grow further.
– Amy Nelson-Bennett, CEO Positive Luxury
SHOP THE EXCLUSIVE EDIT
PIPER & SKYE | AERA | MAISON ATIA
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