To celebrate Earth Day 2024, Positive Luxury partnered with Cult Mia to bring their Cult Eco values to life. The collaboration saw three Butterfly Mark certified fashion brands join the cult’s exclusive edit – all of whom are meeting the highest standards of environmental sustainability practices, whilst offering see-and-be-seen pieces that don’t compromise on quality. We sat down with luxury shoe brand AERA to find out more about the collaboration, and what they’re most excited about for the future of the fashion industry.
. . .
Why did you want to be part of this Cult Mia x Positive Luxury collaboration?
AERA is a luxury footwear brand that was founded on the principle of placing equal value on product, people and the planet. We believe that through collaborating with Cult Mia and Positive Luxury, with whom we share common values, we are making the world a little bit better in the sense of responsibility for the planet and customer.
Can you tell us about the products in the selection? How do they align with Cult Eco?
With timeless designs that are ethically crafted from certified vegan materials, we strive to make sustainability the new normal. For the outer material and the lining, two of the most important materials in ensuring the quality, look, feel, and longevity of our shoes, we worked with the leading manufacturer of non-leather shoe materials in Italy. Our supplier has pioneered more sustainable, vegan materials that look and feel like leather. Our shoe boxes are of equivalent quality to any luxury shoe box you may already have in your closet; however, ours are made of paper that contains post-consumer recycled waste and residues of organic waste. We use FSC certified and GMO free paper and our dust bags are made from certified cotton (Global Organic Textile Standard). Not only are we reducing our environmental impact, but we are also going one step further by offsetting. Ultimately, we created AERA because we believe doing good is as important as looking good.
What’s your favourite product in this edit and why?
We love every pair of shoes that we produce…but our favourite style has to be the Silvana. Especially the Silvana in Denim, as this show is the result of research we conducted to identify a more sustainable denim.
What are you most excited about when it comes to the future of sustainable fashion?
We believe that luxury is not a new pair of shoes. Luxury is clean water and fresh air. It’s not about how much you have, but how much you give back. It’s considering people and the planet when making product. We are happy that everyday more people are thinking about the planet and the consequences of their actions and that they choose to be a part of ethical consumption. We are excited that altogether we can make a real change in luxury fashion.
LEARN MORE ABOUT BUTTERFLY MARK CERTIFIED AERA
SHOP THE EXCLUSIVE EDIT
< Back
