Just published, the new book by Positive Luxury Co-Founder Diana Verde Nieto is a comprehensive guide to how luxury brands can shift mindsets, heartsets and practices to achieve sustainable economic growth.
It has never been more important for the luxury industry to embrace sustainability and transform their businesses for a better future. However, in order to become authentically sustainable, companies need to shift their mindsets.
Reimagining Luxury offers invaluable guidance for businesses seeking to thrive in a sustainable future. Bringing together powerful insights and influential voices from the luxury space, with insights from industry leaders such as LVMH, L’Oreal, and Kering, as well as respected figures like Harvard Professor John Kotter and former Unilever CEO Paul Polman, Reimagining Luxury empowers ‘the reimaginers’ to take action and create change by offering practical frameworks and concrete examples.
Whether you are an industry professional with years of experience or just starting out, the book will help accelerate your path towards positive change – and is an essential resource for navigating the changing landscape of sustainability and innovation in the 21st century.
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“An invitation to the luxury and entertainment industries to reimagine a collective vision of the future. Compelling and hopeful, Diana Verde Nieto show the opportunities that lie ahead.”
― Paul Polman, Business Leader, Campaigner, Co-author “Net-Positive”
“Reimagining the way we live is a critical step towards taking the action that is needed – shifting from talking about impact to achieving a positive outcome for nature and society. Diana’s book offers a North Star for the luxury industry that could do so much and still has so far to go.”
― Dame Polly Courtice, Founder Director, University of Cambridge Institute for Sustainability Leadership
Praise for Reimagining Luxury
“Diana was leading the way on sustainable luxury when the notion of ESG was nascent and far from the buzzword it is today; her vision for the industry – embracing authenticity, transparency and demonstrating success with measurable impact has proven to be the key to sustainable success. Diana shares her vision in Reimagining Luxury in practical terms that companies can apply to their businesses to start their transformational journey.”
― Alyssa Auberger, Chief Sustainability Officer, Baker McKenzie
“Diana brings a credible and commanding voice to the movement for a more sustainable luxury industry. She offers a well of actionable insight for building a future in which people and nature thrive together, and we’re all better off heeding her wisdom.”
― Dr. M. Sanjayan, CEO, Conservation International
“Inspiration for action – this book will give you great insights into the future of luxury and sustainability.”
― George Weissacher, Creative Director, POAN, Former Head of Menswear Vivienne Westwood
“By adopting sustainable practices, businesses can unlock innovative opportunities that benefit the planet, their teams and their brand. Embracing sustainability as an innovative opportunity will enable companies to create unique and engaging offerings, cultivate purpose-driven teams and foster communities of passionate brand supporters. Reimagining Luxury showcases sustainability and innovation as avenues for growth and provides guidance for all companies seeking to pursue this path.”
― Hannah Jones, Chief Executive Officer, The Earthshot Prize
Reimagining Luxury: Building a Sustainable Future for your Brand, available now
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