With the holiday season upon us, we asked our Butterfly Mark-certified community how they approach the gifting period from a sustainability point of view. Discover the challenges they face – from Black Friday promotions to shipping and unwanted purchases – plus the products or services that exemplify their sustainable approach.
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“While we’re commonly conditioned to view the holiday season as a time of excess, we maintain our consistent sense of conscious creation. The challenge is striking the balance between celebration and remaining vigilant when it comes to sustainability practices. All our products are multi-tasking and replace multiple products with single formulas; our limited-edition Preface Set features three of our heroes, in 100% recyclable packaging, for a streamlined routine with less steps and less waste.”
– UBeauty
“At Sana Jardin we are conscious of the sheer amount of waste that can incur as a result of excess Christmas packaging. Our entire product range is housed in 100% paper packaging and fully recyclable, as is our Christmas gift wrapping. The labels are made from recycled paper and printed in non-toxic inks. As a brand, we will always try to encourage our customers to reduce waste and recycle where possible. Every little counts.”
– Sana Jardin
“We’ve long believed that artificial stimulus of demand through promotion encourages the wrong kind of consumerism, which is why we shun Black Friday and Cyber Monday deals. Our commitment to customers is that the brand will always operate sustainably and in the best interests of the planet. During the holiday period we encourage them to consider committing to long term subscriptions which allow us to support our growers and flatten distribution – radically reducing miles travelled and emissions. *Anyone committing to a 12-month subscription during December has their annual carbon footprint offset (12.7 tonnes) through our dedicated tree planting scheme in Madagascar… It makes a wonderful gift!”
– Arena Flowers
“It’s vital we continue to serve our sustainability pillars (Planet, People, Community) during the busy holiday season. As new jewellery is gifted, our innovative recycling programme reuses materials from unwanted pieces and our customers can recycle or reuse our sustainable packaging too. We’ve also given our employees paid leave to support charities of their choice. And, this year, every order placed with us during the holidays will help fund children’s education in India.”
– Monica Vinader
“Since our inception, ocean + main has eschewed the traditional Black Friday/Cyber Monday promotional cycle. It may be antithetical and probably not advisable from the traditional retail mindset to sit out the biggest selling season of the year, but the FOMO and overconsumption during this period seem in opposition to our core values: selling beautiful, sustainable apparel at the right price at the right time.”
– Ocean + Main
“From the beginning, the BAV TAiLOR conscious packaging has been developed to give its clients a sensory experience. The minimal packaging includes materials certified for being 100% vegetal, biodegradable, compostable, soluble in water, certified for being sourced from FSC responsibly and sustainably managed forests and produced using wind energy and chlorine-free. Shipments can be a challenge, however we have partnered with couriers whose green initiatives include planting trees for every shipment.”
– BAV TAiLOR
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