This award recognises the luxury brand that has pushed the boundaries and proved that sustainable development can have a measurable positive impact on the planet, people and profit. Sustainability needs to be evident throughout all aspects of their business – from product/service design, supply chain, packaging and ethical practices and be evidenced in all five of the Positive Luxury assessment areas (innovation, social and environmental framework, community investment and governance.)
The judges are looking for an inspirational brand that has made positive impacts in the world, but also within its own organisation, shaping and supporting a corporate culture where sustainability is embedded into the fabric of the business. They will also be looking for those brands with an inspiring vision and commitment to building on their success in the future. The winner of this award will be selected by the judging panel.