Positive Luxury is an award-winning site offering the first and best consumer guide to positive living. We licence and award The Blue Butterfly – the world’s first global interactive trust mark, giving you all the information you need about brands’ social and environmental actions at the point of sale.

On Positive Luxury, you’ll find cutting-edge editorial, new product launches, style advice, sample sales, competitions and special offers from a community of best in class, high quality fashion and lifestyle brands that care about everything from the raw materials they use to how good they make you feel.

We put each brand under the microscope – using cutting-edge tech and thorough research to look at everything a company does from sourcing to selling. Those brands that pass are gathered here on our site.

If a brand or company meets the high standards drawn up by our advisory board – including Sir Jonathon Porritt,  Patrick Laine from WWF and Dilys Williams, director of sustainable fashion at the London College of Fashion - they are awarded the Blue Butterfly, an interactive trust mark designed to give you peace of mind about the products and services you choose and buy.

If you see the Blue Butterfly anywhere online, just touch and click. There you can read a full breakdown of the company’s efforts and achievements as verified by us.

If you see the Blue Butterfly anywhere on the high street, you can relax and shop with confidence. More than that – if you reward Butterfly brands with your purchase you encourage those who haven’t yet changed their ways to try harder. 

It’s called buy-cotting and it’s the fastest growing way to make your feelings known. Buy the brands that make you feel good, knowing others felt the same and find you’ve made a real difference.  

Brand Ambassadors

Alisa Swidler is an international brand ambassador and philanthropist. She has partnered with President Bill Clinton, Sir Richard Branson and Queen Rania of Jordan and is currently Co-Executive Producing (with Eva Longoria) the film Food Chains, a documentary on migrant farm workers in California and Florida. A trustee of The Walkabout Foundation, Women Win and the Israeli Fund for UNICEF, Alisa is also on the Advisory Boards of The Lake Tanganyika Floating Health Clinic in Tanzania, Fonderie 47 (a global disarmament initiative) and The Weizmann Institute of Science in Israel.

 

 Adam Garcia is best known for his performance in the 2000 cult hit Coyote Ugly.  He took on the role of Tony Manero in the stage version of Saturday Night Fever for which he received an Olivier Award nomination. Adam also appeared alongside former Pussycat Doll Kimberly Wyatt and Diversity’s Ashley Banjo as a judge on the reality dance show Got To Dance for its first three series.