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Sonia Petroff positive luxury
Sonia Petroff positive luxury
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FASHION & ACCESSORIES

SONIA PETROFF

Sonia Petroff is a luxury accessories brand inspired by nature. The company recently re-launched in 2018 in tribute to the late designer and her timeless, opulent creations. All of their collections are handmade in Italy.

SUSTAINABILITY ETHOS

We demonstrate our sustainability ethos this by being a role model for and promoting Slow Fashion. Our creations are purposely Timeless and Ageless. Timeless means 1) the same statement piece can be worn in an endless number of ways and 2) our premium quality and lifetime warranty guarantees that pieces remain in a woman’s wardrobe for many years. Ageless means 1) our fun yet refined designs don’t go out of style and 2) women of all ages can wear them. Our pieces should be passed down from one generation to the next.

Sonia Petroff logo

Established

2018

Headquarters

London, UK

First Certified

2020

Employees

5

Categories

Fashion accessories and vintage style couture jewellery

Distribution

Europe, the US and the Middle East

A WORD FROM THE FOUNDER

Our ethos at Sonia Petroff is to promote slow fashion, through our premium quality that will last for years to come, timeless designs which don’t go out of style and ageless pieces which are fun yet refined, so they can be worn by women of all ages. With these three qualities, they will last a lifetime and transcend seasons

MARIA LEONI-SCETI

FOUNDER AND CREATIVE DIRECTOR

BUTTERFLY MARK TESTIMONIAL

The Butterfly Mark is a clear message to all that, not only does Sonia Petroff have a sustainability ethos, but that we are actually putting actions behind our words. We are so proud to have been successfully assessed by Positive Luxury, which is such a credible and recognised organisation. We hope to be leading by example, so that other companies will be inspired by our sustainability efforts and in turn do the same.

MARIA LEONI-SCETI

FOUNDER AND CREATIVE DIRECTOR

Case study

COMMUNITY INVESTMENT

Every Sonia Petroff purchase helps to fund girls’ education around the world through their partnership with Room to Read. In less than a year, purchases have helped to provide more than 36,500 days of school. Room to Read means more than just books and classrooms; each day of school provides life skills coaching and mentorship for every student, paving the way for brighter futures and financial independence.

Sonia Petroff

Case study

FAIR LABOUR

Sonia Petroff recognises the importance of ethical principles and values within their workplace and suppliers. They have developed a sound Code of Conduct for their employees covering key aspects such as; ethics, human rights, health and safety, equal opportunities and diversity and inclusion. All of their suppliers are aligned with their Social and Environmental Code of Conduct.

Sonia Petroff

WHERE NEXT?

We will continue: 1) to promote Slow Fashion by not churning out multiple collections on a scheduled basis to feed the Fast Fashion system. 2) to simply number our collections without dating or giving them a season (such as SS19 or FW20). 3) to support local Italian artisans who make our handcrafted pieces in small batches and not outsource to developing markets to exploit cheap labour and also increases the CO2 levels due to the logistics of outsourcing so far away. 4) to grow slowly, but in an organic and responsible way which is not detrimental to our environment.

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