It looks like you're visiting the GB site. Please choose another country or region to see content specific to your location.
Ayurveda refers to “the science of life” (“ayur” means life, and “veda” science or knowledge). Ayurvedas aim is not only to treat ailments symptomatically but to prevent illness and sustain life. Its essential belief is that the entire universe is made up of five elements: earth, water, fire, ether, and air – collectively termed panchamahabhutas....
In 2012, after working with one of the most famous product and interior designers in the world for years, Felicienne Bloemers experienced an all-too-common thing. She gave herself completely to her job, it became all-consuming, and she burnt out. Now, seven years later, she reflects on what happened, how she de-stresses now, and what lead...
Forevermark has been awarded the Butterfly Mark for their measurable impact and company-wide commitments to sustainability.
Want to learn more? Click on the interactive Butterfly Mark on your left and scroll through each Positive Action to read a short description of the brands efforts and achievements as verified by Positive Luxury. You will also be able to find the interactive Butterfly Mark online on the brands website, retailer and partner sites.
CUTTING & POLISHING
Master craftsmen known as Forevermark Diamantaires begin the careful process of cutting and polishing the diamonds they believe will meet Forevermark’s strict quality standards. These skilled artisans unleash the brilliance, fire and scintillation of every diamond, creating a unique masterpiece in each one. Experience, time and patience are essential. As each and every facet is carefully exacted, even one mistake could reduce the diamond’s light and beauty.
SELECTION & GRADING
A diamond will go through, at minimum, a seventeen-step evaluation process here, being rigorously examined by diamond experts for any flaws or imperfections that will impact its beauty. The diamonds are also scanned by proprietary machines to check for their authenticity, carat weight and symmetry, and then hand examined for color categorization and inclusions, or flaws visible to the naked eye. A Forevermark diamond must be natural and untreated, and must have close to a perfectly polished table, where the inscription is placed.
INSCRIPTION
Diamonds that are eligible to become Forevermark are sent to the De Beers Group Institute of Diamonds, with locations in Antwerp, Belgium; Surat, India; and Maidenhead, United Kingdom.
Only once a diamond’s provenance and quality are confirmed can it receive the Forevermark inscription. Invisible to the naked eye, the Forevermark inscription includes the Forevermark icon and a unique number. The inscription is 1/20th of a micron deep – 1/5,000th the thickness of a human hair – and is placed on the table facet of the diamond, using confidential, proprietary technology. It does not affect the internal quality of the diamond.
The inscription also allows each Forevermark diamond to be registered by name, confirming it as uniquely as the wearer.
JEWELLERY & DESIGN
A Forevermark diamond may be acquired from an Authorised Forevermark Jeweller as a loose diamond to place in the setting of one’s choice or in a piece of finished jewellery designed and manufactured by one of their select design partners. Only a Forevermark diamond can live up to the promise of forever.
You are just one step away from beginning your journey to earn the Butterfly Mark. Start the process today or contact us for a preliminary chat. We would love to hear from you.
