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HOW OUR CERTIFIED COMMUNITY APPROACH THE GIFTING SEASON FROM A SUSTAINABILITY POINT OF VIEW

With the holiday season upon us, we asked our Butterfly Mark-certified community how they approach the gifting period from a sustainability point of view. Discover the challenges they face – from Black Friday promotions to shipping and unwanted purchases – plus the products or services that exemplify their sustainable approach.

“While we’re commonly conditioned to view the holiday season as a time of excess, we maintain our consistent sense of conscious creation. The challenge is striking the balance between celebration and remaining vigilant when it comes to sustainability practices. All our products are multi-tasking and replace multiple products with single formulas; our limited-edition Preface Set features three of our heroes, in 100% recyclable packaging, for a streamlined routine with less steps and less waste.”

UBeauty

“At Sana Jardin we are conscious of the sheer amount of waste that can incur as a result of excess Christmas packaging. Our entire product range is housed in 100% paper packaging and fully recyclable, as is our Christmas gift wrapping. The labels are made from recycled paper and printed in non-toxic inks. As a brand, we will always try to encourage our customers to reduce waste and recycle where possible. Every little counts.”

Sana Jardin

“We’ve long believed that artificial stimulus of demand through promotion encourages the wrong kind of consumerism, which is why we shun Black Friday and Cyber Monday deals. Our commitment to customers is that the brand will always operate sustainably and in the best interests of the planet. During the holiday period we encourage them to consider committing to long term subscriptions which allow us to support our growers and flatten distribution – radically reducing miles travelled and emissions. *Anyone committing to a 12-month subscription during December has their annual carbon footprint offset (12.7 tonnes) through our dedicated tree planting scheme in Madagascar… It makes a wonderful gift!”

Arena Flowers

“As always, we make sure our packages ship out ready to gift. Beautifully wrapped in our signature black packaging, all that remains to be added is an optional bow and a little mistletoe. We ship everything using DHL Green, which makes our packages carbon neutral. We also offer concierge shopping, thus making gift-picking much easier and reducing the number of returns. Our biggest challenge has been cost increases across the board. Our shipping costs have nearly doubled in the last two months and everything else from materials to packaging is following suit. We refuse to compromise quality and while we know we will have to raise our retail prices, we are keeping things the same through the end of the year.”

Santicler

“It’s vital we continue to serve our sustainability pillars (Planet, People, Community) during the busy holiday season. As new jewellery is gifted, our innovative recycling programme reuses materials from unwanted pieces and our customers can recycle or reuse our sustainable packaging too. We’ve also given our employees paid leave to support charities of their choice. And, this year, every order placed with us during the holidays will help fund children’s education in India.”

Monica Vinader

“Since our inception, ocean + main has eschewed the traditional Black Friday/Cyber Monday promotional cycle. It may be antithetical and probably not advisable from the traditional retail mindset to sit out the biggest selling season of the year, but the FOMO and overconsumption during this period seem in opposition to our core values: selling beautiful, sustainable apparel at the right price at the right time.”

Ocean + Main

“Simon Harrison partners with TOSHI to offer a Try Before you Buy service to customers in London – this lessens the potential for unwanted gifts and reduces the environmental implications of product returns. We also offer wooden boxes with the intention that customers keep and use these to store their jewellery for years to come, rather than offering cheaper, plastic packaging that would go to waste immediately.”

Simon Harrison

“This holiday season, Fleur of England are proud to have implemented paperless returns and invoices and will be using recyclable and eco-friendly Christmas tissue paper. We have also made the sustainably conscious decision to launch our Christmas shop early so that our customers can shop earlier and use economy delivery services. In addition, we are currently offering bespoke customer service to perfect the process of buying gifts and reduce return rates and its impact on the environment.”

Fleur of England

“From the beginning, the BAV TAiLOR conscious packaging has been developed to give its clients a sensory experience. The minimal packaging includes materials certified for being 100% vegetal, biodegradable, compostable, soluble in water, certified for being sourced from FSC responsibly and sustainably managed forests and produced using wind energy and chlorine-free. Shipments can be a challenge, however we have partnered with couriers whose green initiatives include planting trees for every shipment.”

BAV TAiLOR

“Since day one, the undercurrent of Balance Holidays’ programme design has always been to encourage and provide our guests with the tools to sustain healthy and meaningful living. This year is no exception as we believe the art of gifting is offering a gift that continues giving. The challenge that we face? We are releasing our 2022 collection soon, which features a number of exciting programmes that are as always, exclusively curated by Balance Holidays!”

Balance Holidays

“Okapi has exclusively pioneered the use of blesbok, ostrich and springbok leathers. The brand’s spirit was mirrored in these exotic skins, which met exclusivity and authenticity while putting sustainability first. The artisans and factories alike are aligned with the vision to nurture and protect the environment from which our materials are derived. Okapi produces some of the most tasteful gifting solutions for any special occasion. Our backgammon board has been the gift of choice since its launch. Okapi is a brand with the value-system centred on producing based on leather availability – thus poses a hurdle. The exotic skins utilized at Okapi are chosen according to the piece’s design and functionality. In our bridge playing cards, tarot playing cards, key chains, and handbags manufactured from alternative materials with leather trim, we now offer a more sustainable gifting option. Rattan and paper have proven to be a more environmentally friendly option for luxury. Research and development has led the Okapi team to undertake on a mission to be a positive influence in luxury.”

Okapi

“For the holiday season DALÚ prepared a new sustainable product for everyday use – reusable organic bamboo and cotton facial pads. Cotton requires a large number of pesticides in order to grow and these chemicals are not only potentially making their way to your skin but are also harmful to the environment. Reusable organic cotton and bamboo rounds are definitely a more eco–friendy alternative. You can wash them and reuse them, consequently greatly contribute to reducing waste and reducing bamboo consumption.”

 DALÚ

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