Positive Luxury has been accelerating organisations’ adaptation to the new climate economy for over a decade. Our ESG+ assessment framework enables luxury businesses across the globe to manage risk, embed innovation and credibly build consumer trust through Butterfly Mark certification.
The Butterfly Mark is the luxury industry’s leading sustainability certification, with over 165 brands certified or in assessment across six luxury verticals in 28 countries – a globally respected trust mark awarded to luxury brands, retailers and suppliers that meet the highest standards of independently verified ESG+ performance.
With the launch of The Connected Butterfly Mark, Positive Luxury has created an industry-leading tech tool that brings a brand’s sustainability performance directly to consumers through a website widget, NFC tag, QR code or hyperlink, and requires nothing more than an internet connected smartphone, tablet or laptop to install.
The Connected Butterfly Mark enables organisations to demonstrate their sustainability performance with transparency and confidence, offer honest differentiation and build trust with their stakeholders. Supported with educational content for conscious consumers, key features include a company’s total and deeper ESG+ performance scores, other certifications and accreditations, 2030 United Nations SDG targets, areas of excellence, sustainability journey tracker, positive actions and company information.
The Connected Butterfly Mark has been built on the TrueTwins platform, a state-of-the-art digital passporting technology, in partnership with Copenhagen-based digital transformation studio Strøm Works. The Web3 platform combines use of a blockchain-based solution and quantum ledger database, resulting in guaranteed data integrity, drastically lower energy consumption and much faster performance than traditional blockchains.
MANAGING YOUR CONNECTED BUTTERFLY MARK
Through its intuitive back-end, certified brands can easily manage their Connected Butterfly Mark. Accessed through the Positive Luxury website portal, organisations can choose QR codes, NFC tags and widgets to place on their website, digital channels and printed materials such as packaging, collateral and POS. In addition, companies can also access their analytics dashboard tracking consumer interactions and providing in-depth user insights to help understand and improve the impact of their sustainability efforts.
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