FASHION & ACCESSORIES
VYN
VYN Switzerland has been founded by the Swiss Designers Catherine and Stefan after designing for international brands for a combined 25 years. They are passionate about bringing circular thinking to the footwear industry. VYN has designed the first sneaker of its kind by incorporating all aspects of the sneakers’ use cycle from transparency in manufacturing through to end of use – in essence creating a circular care system that takes responsibility within three pillars: Creation - Use - End of use. VYN offers highest quality, comfortable and contemporary premium sneakers with a unique eco-innovation. The most vulnerable parts of sneakers (heel piece and heel counter) are engineered and constructed to become repairable and replaceable by the owners themselves. This allows for a longer lifespan, but also becomes a personal colourful style feature. The interplay of longevity and personalisation creates a value shift that follows the belief of the founders in buying less but better products.
SUSTAINABILITY PURPOSE
VYN believe the way to change the Sneaker industry is looking at footwear in a holistic way. They want to create a positive impact within three key pillars. Number one is sourcing all their materials and components in a transparent and responsible way. Second, VYN want to give their customers the opportunity to have a joyful relationship with their sneakers that can be cared for and repaired when needed. And third VYN want to manage the end of life by taking responsibility to take the sneakers back and their disassembly partners will recircle the components back into their material streams. Their mission is to create value in these three pillars for people, planet and product.
Established
2020
Headquarters
Switzerland
Employees
3
Products
Holistic sneakers
Website
Distribution
Switzerland and UK
BUTTERFLY MARK TESTIMONIAL
We believe in longevity and appreciation as the driving force in everything we enter into a relationship with. We believe in buying less but better products.
CATHERINE MEUTER & STEFAN MATHYS
CO-FOUNDERS
WHERE NEXT?
VYN's goal of total transparency is a long and winded journey. Their sneakers have 25 different materials and components that are partially made from a mixture of materials. They have also quite a vast net of human hands involved in the craft of their materials and sneakers and in the end there is also the responsibility of the disassembly where VYN hope to have found a great partner that will help them fulfil that promise. This is an exciting journey and getting a first ESG+ assessment done from Positive Luxury will help them set long term standards and goals as a company.