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Jem Positive Luxury
Jem Positive Luxury
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JEWELLERY & WATCHES

JEM

By combining conscious design and simplicity JEM creates sustainable and timeless jewellery, holding ethical and environmental values at its core. Each piece is uniquely crafted by talented local artisans in a renowned French workshop.

SUSTAINABILITY ETHOS

Founded in 2010, JEM is a French jeweller that defines itself by its quest for ethical progress as well as its clean, minimal and contemporary aesthetic. JEM's intention is to initiate and support a transformation in the practices of the jewellery industry with the aim of integrating transparency, respect for human rights, and control of environmental impact. JEM has the desire to reveal a different kind of jewellery that generates social progress and human development. This approach is based on three major pillars and commitments: ethically sourced materials (Fairmined gold, Lab-grown diamonds and Fiji pearls), traceability and the preservation of French heritage.

Jem logo

Established

2010

Headquarters

Paris, France

First Certified

2017

Employees

8

Categories

Jewellery

Distribution

Worldwide

A WORD FROM THE CEO

I believe precious jewellery to be one of the most marvelous vehicles of human values, of the future and of meaning, since it is kept for life and passed down. JEM’s jewels perfectly symbolize the different types of jewellery we strive to reveal – one that is even more precious, embodying greater awareness, transparency, commitment and modernity all at once

DOROTHÉE CONTOUR

CEO

JEM Positive Luxury
JEM Positive Luxury

BUTTERFLY MARK TESTIMONIAL

The Positive Luxury Butterfly Mark identifies luxury companies that meet the highest standards of social and environmental performance and transparency. It reflects our strong commitments and underlines our desire to continually improve. We are proud to be part of this programme that inspires and invests in more responsible luxury.

DOROTHÉE CONTOUR

CEO

Case study

RESPONSIBLE SOURCING AND FAIRMINED

All of JEM’s gold is certified Fairmined which guarantees its ethical origin, ensuring they only extract from mines that have enrolled in a process of transformation towards eco-responsible progress. Fairmined gold ensures JEM’s products respect universal human rights, environmental protection and human development of mining communities. JEM is audited every 2 years by Fairmined, which ensured their standards are maintained and guaranteed. JEM also uses lab-grown diamonds as an alternative to natural diamonds. This new-generation diamond has minimal impact on the environment and requires much less water than mined diamonds. It also ensures the diamonds are not associated with conflict or exploitation.

Case study

CONSCIOUS DESIGN AND REDUCING WASTE

JEM always considers the environmental factors when developing their products and only uses raw materials that are traceable. JEM strives to reduce their waste within their operations by recovering and incorporating gold waste into their products. JEM offers a full repair and redesign scheme where they turn old diamond and stone pieces into new items to be loved once again. To reduce waste even further, JEM is set to implement a take-back-scheme, allowing customers to recycle their gold pieces in exchange for a voucher or discount.

Case study

FAIR LABOUR AND ISO 9001 CERTIFIED

JEM has a robust Supplier Code of Conduct in place, covering their first-tier supplier workshop located in France. 100% of JEM’s workshops are ISO 9001 certified meaning they continuously demonstrate their ability to produce products that meet the customer and regulatory requirements.

JEM Positive Luxury

Case study

PHILANTHROPY

Giving back to communities is important to JEM. $4 per gram of Fairmined gold bought by the brand is called a development fee, which is then reinvested into local communities. By calling on the best French craftsmen, JEM protects the local artisan crafts and livelihoods of their communities which are threatened by widespread use of industrial processes and relocation.

JEM Positive Luxury

WHERE NEXT?

In December 2021, JEM is exploring a whole new field of commitment by appropriating a traditional material from the world of jewellery: mother-of-pearl, and its jewel, the pearl. JEM pearls, with their intense colours, come from pearl farms carefully chosen for the quality of their pearls, but also for their commitment to the preservation of marine habitats. The JEM collections have always disseminated fundamental values within their aesthetic. Through pearls, symbols of the beauty of the sea, JEM wishes to take part in one of the essential causes of our generation: the protection of our oceans, in partnership with a French association for the restoration of coral reefs, Coral Guardian.

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