LIVING & INTERIORS
COAT PAINTS
COAT was started to make painting special again. Born to give paint a swift kick into the modern world, they’re combining the luxury of high-grade paint with an experience that’s great for both people and the planet. As a direct to consumer business, they’re eliminating those soul destroying trips to the DIY store to help a new generation of conscious consumers create the backdrop to their own curated style. No more ‘on trend’ colours that paint companies tell you are cool; no batch production; ethically sourced accessories and everything delivered the very next day, COAT is changing the paint game.
SUSTAINABILITY PURPOSE
COAT Paints launched in 2020, with a goal to simplify the paint buying experience and give the luxury paint market a swift kick into the modern world. COAT is uniquely focused on simple, smart solutions. It’s zero waste manufacturing system simply means that it doesn’t make things that people don’t want. They offer Peel & Stick samples, instead of tester pots, which are 95% less wasteful and 100% of their products and packaging are fully recyclable. COAT is the first and only paint company to offer direct returns of leftover products for recycling, re-processing, and re-engineering. And finally, by delivering paint directly to customers there are less lorries hauling paint to different store locations – and less cars on the road headed to the DIY stores.
Established
2020
First Certified
2024
Headquarters
London, UK
Employees
11-15
Categories
Homeware
Website
Distribution
UK
A WORD FROM THE CO-FOUNDER
We’re not ones for fads or gimmicks – we just make great paint and give back to the planet more than we take. That’s it. Industry change starts with transparency and holding everyone to the new way. We’re spelling out exactly how we do things at COAT and the decisions we’ve made – so people know who they’re buying from and our industry pals can feel the pressure to level up.
ROB GREEN
CO-FOUNDER, THE PAINT GUY
BUTTERFLY MARK TESTIMONIAL
We’re buzzing to be certified with the Butterfly Mark. We’ve been authentic about our commitment to sustainability from day one. To be in the company of Positive Luxury’s brand community is humbling; but a proud moment for us to stand against. Alongside our B Corp and Carbon Positive credentials the Butterfly Mark is the next, but certainly not the last demonstration of our commitment to planet consciousness.
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WASTE MANAGEMENT
COAT operates a zero-waste production and closed-loop recycling system. To avoid thousands of litres of paint waste due to over-production, COAT produce small batch paint made-to-order, in only the colours people want. The paint is freshly mixed and shipped on the same day to avoid additional preservatives. Close to 100% of packaging is recycled and recyclable, including paint tins, boxes, fitments, bags and stirrers. COAT also offer customers a take-back scheme to recycle unused paint and empty cans. All excess paint is turned into a new recycled paint product, ensuring a closed- loop recycling system.
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CLIMATE
COAT has conducted a formal carbon footprint assessment of its operations and has taken responsibility for all its Scope 1-3 emissions by investing financially in carbon offsetting projects. Additionally, COAT offsets unavoidable emissions by contributing double the amount of their emissions value to the UN Gold Standard via their partner Carbon Jacked. As a next step, COAT’s carbon reduction strategy continues to develop as they aim to become Net Zero through absolute reductions by 2024.
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COMMUNITY INVOLVEMENT
COAT believes in giving back more than it’s taking from the world. Its community involvement strategy focuses on contributing to the public good and the development goals of communities by working with different charities. COAT sees improving everyone’s homes as a priority and therefore, each quarter COAT donates to Crisis UK, the national charity against homelessness. COAT also has a corporate partnership with Hospital Rooms, an arts and mental health charity, to whom they provide support and paint materials.
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SUSTAINABILITY PURPOSE
COAT’s mission is to create simple, smart solutions for choosing colour and minimising environmental impact. Furthermore, beyond the innovative paint experience is a deep-rooted mission to make a positive impact on people and society. COAT’s sustainability purpose is openly communicated to its employees and customers, ensuring it drives a culture that encourages sustainable decision making to everyone. Moreover, COAT has analysed and identified four specific Sustainable Development Goals (SDGs) relevant to their business goals and values. These include SDG 3; Ensure healthy lives and promote well-being for all at all ages, SDG 8; Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all, SGD 9; Build resilient infrastructure, promote inclusive and sustainable industrialisation and foster innovation, and SDG 12; Ensure sustainable consumption and production patterns.
