JEWELLERY & WATCHES
CLAUDE & ME
Claude and Me Jewellery stands out for its unique offering of fine jewellery and engagement rings. Their jewellery embraces multiple styles and trends in a modern recognisable way. The name they use in their business is ‘Claude and Me’ because it is the name they share together.
SUSTAINABILITY PURPOSE
Claude & Me Jewellery holds itself to a high ethical standard by providing customers with precious metals and gems that are naturally and responsibly sourced. Their commitment to sustainability focuses on responsible manufacturing, responsible consumption, and responsible leadership. As they grow their company and community, Claude & Me Jewellery will continue to partner with artisans and manufacturers who are committed to ethical business practices. Ultimately, they hope that they can make this planet a better place one Claude & Me piece at a time.
Established
2020
Headquarters
Brisbane
Categories
Jewellery & Watches
Employees
4
Website
Distribution
Worldwide
A WORD FROM THE CREATIVE DIRECTOR
The nature of the jewellery industry requires a lot of trust at every level. Sustainability and ethical practice we believe reassure our customers and employees that what we do is done with integrity.
CLAUDE DOWNING
FOUNDER & DIRECTOR
BUTTERFLY MARK TESTIMONIAL
Because we believe in setting an example. No matter how big or how small our audience. We believe in challenging ourselves and the others around us to do better than what you're currently doing. Undergoing this assessment will challenge us to learn about the impact everyday business can have on the world and why our part is so important.
COREY DOWNING
CREATIVE DIRECTOR
Case study
CLIMATE & CIRCULARITY
Claude & Me has prioritised sustainability as part of their business strategy right from the brand’s inception in 2020. In 2022, Claude & Me conducted its first carbon assessment and consecutively defined their 2030 Net Zero strategy. To reach their climate goals, the brand has set clear and quantifiable environmental targets including reduction of Scope 1 carbon emissions by 15% in 2023, 20% reduction of consumer packaging by 2026 and collaboration with at least 75% of direct suppliers in efforts to identify areas of high emissions in their supply chain and reduce Scope 3 emissions by 15% for 2028. Claude & Me has also adopted a repair – reuse – recycle programme to reduce waste, promote sustainable production within the industry, and extend the lifecycle of precious metals and gemstones.
Case study
SUSTAINABLE MATERIALS
Claude & Me is working with their supply chains to increase sustainability of materials used in products and packaging. The brand has set a target to reduce their use of virgin materials by 10% annually with ongoing efforts to identify alternative materials. More than 25% of gold used in product manufacturing currently is recycled. Meanwhile, less than 25% of their packaging is made of plastic with further targets to remove plastic in upstream and downstream packaging by 2030. One of the brand’s primary goals in 2023 is to redefine their packaging usage and switch to are more sustainable packaging supplier locally.
Case study
COMMUNITY INVOLVMENT
Claude & Me has a strong commitment to supporting and strengthening local communities. They believe education, equality and health to be essential core pillars of community development and as such have launched a community involvement initiative focusing on these three areas. The brand has partnered with the Brisbane Lions Academy that offer youth training and development opportunities. The brand continues to support the Academy by offering bespoke auction pieces and gift vouchers to support their ongoing commitment to sport, youth, health and indigenous communities. Claude & Me is also a proud sponsor of Hoopers Heaven 37, a basketball shooting and skills training facility born out of difficulty for female players to get access to basketball court to practice and chase their dreams.
Case study
SUSTAINABLE SOURCING
Claude & Me has adopted a supplier Code of Conduct and continues to look for ways to increase the sustainability of their products. In efforts to increase visibility over their supply chain and reduce their overall environmental impact, Claude & Me is working towards 50% of their manufacturing inventory to be sourced locally in Australia by 2025. Additionally, 100% of their large diamonds are covered by the Kimberley Process Certification Scheme while smaller melee diamonds are covered by United Nations Resolution and 50% of gold casting is covered by RJC. Other third-party suppliers' certifications include ISO 9001 (Quality Management), ISO 14001 (Environmental Management), ISO 45001 (Occupational Health & Safety).
