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Following Gen-Z Trends, Kering Bans Fur Globally

Following Gen-Z Trends, Kering Bans Fur Globally | Jing Daily

In 2019, Kering formalized and published a set of standards on animal welfare that will continue to determine its use of animal fibers and materials. Kering’s move to ban fur comes at a critical time, with consumers demanding companies develop more ambitious sustainability and corporate responsibility agendas, pushing luxury brands to embrace sustainable business practices and animal rights.

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