Wildfitness has a unique provision of holistic wellbeing for their audience, with sustainability at the heart of every step. Wildfitness believes that nature and evolution are the most powerful teachers. By looking back to our origins and applying the lessons that evolution has taught us, we can be truly fit and healthy today -- even with the pressures that modern life places on our bodies and minds.
Wildfitness was started in 2001 when Tara Wood noticed that her friends, while at her family home on the Kenyan coast, would feel more refreshed and energised simply by moving and playing in nature. Upon investigation, she discovered that there was a nascent but growing body of research that showed that simply being in nature was good for people, made them happier, less stressed and more productive. People interested in exploring nature and learning more about themselves, as a result, were a conscientious bunch. Wildfitness’ approach is to make small changes to raise people’s awareness by simply giving them time to stop, rest and reflect.