White Cloud specialises in fine merino wool bedding. It has produced a unique luxury range of lambswool pillows, light and warm wool duvets, cashmere duvets, merino wool underblankets, stylish wool blankets and beautiful certified sheepskins. All its products are certified by Wool mark and carry an allergy, asthma accreditation. Wool is a national fibre which adapts to body temperature keeping cool in summer and warm in winter. It is a perfect bedding option for allergy sufferers and children.
White Cloud developed as a result of a chance purchase of a wool filled duvet in New Zealand. This is the story behind the company. The husband and wife founders took their three boys to New Zealand in 2000 and spent five years living and working in New Plymouth. During the hot summer months their eldest son had persistent insomnia and would spend many hours tossing, turning and overheating. They happened to buy him a wool duvet and were so impressed by the results that they slowly replaced all their feather duvets and began to consider creating a company to import wool duvets to England. New Zealand is home to some of the best quality wools in the world and they have worked tirelessly to provide the finest wool bedding products available without compromise.
Considers the social and environmental factors in the design process.
Uses packaging that is made of recycled or recyclable materials.
This brand supports a charitable organisation
Pays the local minimum wage and/or the local living wage.