'What is true luxury? Shouldn't a luxury product have a positive impact on the individual who comes across it?'

Guya Merkle took over the management of the German jewellery house VIERI in 2007, following her father's passing away. The granddaughter of the company founder has inherited the understanding and craftsmanship of the art of Haute Joaillerie and is incorporating the many facets of femininity in her creations.

VIERI believes that responsible actions and luxury are interlinked.

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