VeraRoad stems from a passion for quality materials, unique pieces and timeless creations that are made to last. Joy is the inspiration, comfort is the focus, quality is a must and originality is the foundation.
Veraroad is a story of heritage and traditions that influence our present. It tells a romance between two cultures, English and Italian, and how they blend into a harmony of colours. The woman who wears VeraRoad holds strong values with deep roots, but also has wings to fly through highs and lows, between seasons of the year and of life – adapting with grace.
After 35 years of experience in the industry helping other brands ethically source in Italy, Veraroad was born with a purpose. The lifestyle brand seeks to provide value – value to those who create their products and value to those who purchase them.
Ethical production is central to Veraroads mission as evidenced by their use of natural fibers of high quality as well as their alliance with small, local factories and labs. Currently researching new methods to create with less chemicals, less pollution, and less waste, Veraroad is committed to thoughtful design.
CLICK THE BUTTERFLY MARK TO DISCOVER THE BRANDS UNIQUE POSITIVE ACTIONS
Veraroad has been awarded the Butterfly Mark for their measurable impact and company-wide commitments to sustainability.
Want to learn more? Click on the interactive Butterfly Mark on your left and scroll through each Positive Action to read a short description of the brands efforts and achievements as verified by Positive Luxury. You will also be able to find the interactive Butterfly Mark online on the brands website, retailer and partner sites.
Their AW19 collection, Elements, is about respecting and discovering ancient pearls of wisdom. The collection is based on the philosophy of Feng Shui, where the harmony of all elements coexist in human life as they do in nature. Veraroads designs urge the discovery of harmony within ourselves by respecting and connecting with nature. Through Earth, Wind, Fire, and Water, each element has the power to nurture our bodies, our minds, our thoughts.
The author Farah Liz Pallaro and her book “Fashion and spirituality “ has been a fundamental source of inspiration to VeraRoad of which they are very grateful. The book offers guidance to open the mind and heart of anyone working in this field for a better and a happier and more Sustainable future.
Veraroad is devoted to sharing knowledge and experience through their support of small factories, artisans and other brands with the goal of inspiring them to come together and build a more mindful industry for everyone.
Site design & build by Strawberrysoup