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VeraRoad stems from a passion for quality materials, unique pieces and timeless creations that are made to last. Joy is the inspiration, comfort is the focus, quality is a must and originality is the foundation.

Veraroad is a story of heritage and traditions that influence our present. It tells a romance between two cultures, English and Italian, and how they blend into a harmony of colours. The woman who wears VeraRoad holds strong values with deep roots, but also has wings to fly through highs and lows, between seasons of the year and of life – adapting with grace.

After 35 years of experience in the industry helping other brands ethically source in Italy, Veraroad was born with a purpose. The lifestyle brand seeks to provide value – value to those who create their products and value to those who purchase them.

Ethical production is central to Veraroads mission as evidenced by their use of natural fibers of high quality as well as their alliance with small, local factories and labs. Currently researching new methods to create with less chemicals, less pollution, and less waste, Veraroad is committed to thoughtful design.



Veraroad has been awarded the Butterfly Mark for their measurable impact and company-wide commitments to sustainability.

Want to learn more? Click on the interactive Butterfly Mark on your left and scroll through each Positive Action to read a short description of the brands efforts and achievements as verified by Positive Luxury. You will also be able to find the interactive Butterfly Mark online on the brands website, retailer and partner sites.

Featured Products

Their SS20 collection, Serendipity, is inspired by a romantic, strong, charismatic woman, who at last has found the love for herself.  She follows the need of finding free spaces away, in both her mind and in beautiful nature; away from the noisy chaotic rhythm of life.

This collection is feminine, elegant, comfortable and country chic. Fabrics of the highest quality, pure cotton and pure silk, with colours and prints that recall the love of nature.

Feel the Serendipity.

Veraroad is devoted to sharing knowledge and experience through their support of small factories, artisans and other brands with the goal of inspiring them to come together and build a more mindful industry for everyone.

VeraRoad Serendipity

Become a positive luxury brand

Whether you are a brand, supplier or retailer, you are just one step away from beginning your journey to earn the Butterfly Mark. Start the process today or contact us for a preliminary chat. We would love to hear from you.

Start your journey