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Trinny London

Trinny Woodall has spent the last 20 years helping women find their most flattering selves and the best skincare. And now with Trinny London the most hard-working, perfectly matched, foolproof makeup. With Match2Me technology, this is the range that is completely tailored to you.

In a quest for the perfect tone and consistency, Trinny would mix a stick foundation with a liquid, blend a lip tint with a gloss, mixing up colours and decanting them into little pots. And then she thought, ‘there has to be a better way’, and decided to develop her own makeup range. Thus the big idea was born: a portable, versatile range of makeup, with colours to suit every woman.

Drawing from over 20 years of experience working with women and trying to find tailored solutions to their style quests, it only made sense that Trinny’s makeup range should follow suit. Through Match2Me, everyone can get recommendations targeted to their unique combination of Skin, Hair and Eyes.

Trinny London is committed to delivering makeup products with the highest quality ingredients and pigments. Trinny London creates products that last and are committed to waste reduction by minimising the size and bulk of their packaging and actively encouraging customers to reuse their iconic jars.


Trinny London has been awarded the Butterfly Mark for their measurable impact and company-wide commitments to sustainability.

Want to learn more? Click on the interactive Butterfly Mark on your left and scroll through each Positive Action to read a short description of the brands efforts and achievements as verified by Positive Luxury. You will also be able to find the interactive Butterfly Mark online on the brands website, retailer and partner sites.

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