World-renowned Swiss luxury watch brand, TAG Heuer, was founded by Edouard Heuer in 1860. The owner of several patents, TAG Heuer has been at the forefront of watchmaking since its inception. As part of Louis Vuitton Moet Hennessy (LVMH), the world’s leading group of prestige products since 1999, TAG Heuer is today, the world’s fourth largest luxury watch brand, active in more than 120 countries.
TAG Heuer’s innovative and avant-garde spirit is not only found in the originality of its creations, but also in the way it manufactures and assembles them. The combination of manual craftsmanship with the most advanced technology guarantees quality, precision timing and enduring sophistication. TAG Heuer watches have been worn and endorsed by the world’s elite, past and present, including General Eisenhower, Harry S. Truman, Steve McQueen, Leonardo DiCaprio, Maria Sharapova and Shah Rukh Khan, to name a few.
TAG Heuer has also been accorded numerous prestigious awards, namely the Geneva Watchmaking Grand Prix Award, Alta Relojeria Mexico Award, Fortune China Design Award, German Red Dot Design Award, Popular Science Magazine Award, If Product Design Award and Wallpaper Design Award, for various innovations and developments in watchmaking.
While driven to produce products of excellence, TAG Heuer does so with an ethical approach applied to all of its timepiece creations. TAG Heuer is a member of the Responsible Jewellery Council (RJC), an organisation committed to the promotion of ethics, human, and social rights and environmental practices throughout the gold and diamond product chain, from the mines to retail. Additionally, through the Kimberley Process, an initiative to stem the flow of rough diamonds coming from conflict zones, defined as such by the United Nations, TAG Heuer certifies that all of its diamonds are cut by legitimate sources, which are not involved in armed conflicts, in compliance with the United Nations’ resolutions.
TAG Heuer has also expanded to include mobile phones, eyewear and accessories to their product selection.