Samantha launched her own alpaca label in May 2003. It was during her last job working for a small international trading company importing cashmere from Nepal that she developed her interest in luxury fabrics and traditional craftsmanship. This led her to alpacas. Passionate about mountainous countries, Samantha travelled to Peru to make contact with small producers who helped her produce an exclusive collection of handcrafted luxury gifts, fashion accessories, babywear and homeware. Moving away from the more rustic ethnic designs associated with South American crafts, Samantha is concentrating on classic, universally appealing designs.