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Rusticae is a revolutionary company which has had a major impact acting as a true Agent of Change in the Spanish tourist sector. Gathering more than 300 small charming hotels, Rusticae focuses on promoting a 'quality' tourism model versus the 'quantity' model -- enhancing an incredibly valuable artistic and cultural heritage of beautiful landscapes, rich cuisine, tradition, and nature.

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The founders of Rusticae, their team and their boutique hoteliers have a firm conviction that the future of Spanish tourism involves placing value in the DNA of our land with no sacrifice of quality, new technologies and, above all, the human touch which make Spaniards be recognised abroad. With its rigorous selection criteria, Rusticae has been offering for 20 years the best selection of boutique hotels in Spain, Portugal and Morocco as well as in Latin America.
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Most of Rusticae’s hotels are located in the heart of natural surroundings. The company's main aspiration is to offer the experience of that nature in its purest state, creating an emotive connection with guests. This implies that guests play a very active role in preserving the nature around them. The guests perceive this from the moment they arrive at Rusticae hotels, and in a very organic and natural way they come to participate in the same philosophy.
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In 2016, coinciding with the 20th anniversary of their company, Isabel Llorens and Carlota Mateos renew their commitment to the “Rural-Urban” binomial launching PlenEAT, a new project, together with Juan Vila, an hotelier who is member of the Rusticae Club. This time the virtuous circle Countryside-City takes full advantage of one of the hottest trends — homemade menus made from certified organic products, installing corners in the companies to feed their employees in a sustainable and ecological way.

"In our 20 years of business, we have seen Spain become more than just a ‘sun, sea and sand’ tourist destination. Rural tourism focuses on the value of our cultural heritage; the gastronomy, the landscapes, the craftsmanship and the natural spaces. This type of tourism has also encouraged the development of the experience industry. The traveler who wants to know an authentic Spain is not satisfied with simply choosing a nice hotel, they want to enjoy unique experiences of cultural, local richness." -Carlota Mateos, Co-Founder of Rusticae
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In our 20 years of business, we have seen Spain become more than just a ‘sun, sea and sand’ tourist destination. Rural tourism focuses on the value of our cultural heritage. 

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