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Rusticae is a revolutionary company which has had a major impact acting as a true Agent of Change in the Spanish tourist sector. Gathering more than 300 small charming hotels, Rusticae focuses on promoting a ‘quality’ tourism model versus the ‘quantity’ model — enhancing an incredibly valuable artistic and cultural heritage of beautiful landscapes, rich cuisine, tradition, and nature.

The founders of Rusticae, their team and their boutique hoteliers have a firm conviction that the future of Spanish tourism involves placing value in the DNA of our land with no sacrifice of quality, new technologies and, above all, the human touch which make Spaniards be recognised abroad. With its rigorous selection criteria, Rusticae has been offering for 23 years the best selection of boutique hotels in Spain, Portugal and Morocco as well as in Latin America.

Most of Rusticae’s hotels are located in the heart of natural surroundings. The company’s main aspiration is to offer the experience of that nature in its purest state, creating an emotive connection with guests. This implies that guests play a very active role in preserving the nature around them. The guests perceive this from the moment they arrive at Rusticae hotels, and in a very organic and natural way they come to participate in the same philosophy.

In 2016, coinciding with the 20th anniversary of their company, Isabel Llorens and Carlota Mateos renew their commitment to the ‘Rural-Urban’ binomial launching PlenEAT, a new project, together with Juan Vila, a hotelier who is member of the Rusticae Club. This time the virtuous circle Countryside-City takes full advantage of one of the hottest trends –  homemade menus made from certified organic products, installing corners in the companies to feed their employees in a sustainable and ecological way.


Rusticae has been awarded the Butterfly Mark for their measurable impact and company-wide commitments to sustainability.

Want to learn more? Click on the interactive Butterfly Mark on your left and scroll through each Positive Action to read a short description of the brands efforts and achievements as verified by Positive Luxury. You will also be able to find the interactive Butterfly Mark online on the brands website, retailer and partner sites.

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