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No Ka’Oi

NO KA ‘OI, meaning ‘the best’ in Hawaiian, is a design system inspired by the power of nature and created with Italy’s superior design sensibility.

Through founder and Creative Director, Simona Finelli’s interest in wellness, art, beauty and contemporary culture, she founded NO KA ‘OI in 2014. The collections are defined by color block design, an emphasis on construction, eclectic fabrics, and color. NO KA ‘OI presents a new path for bridging the gap between ready-to-wear, activewear and streetwear.

NO KA ‘OI is a ‘Made in Rilievi’ brand. The Rilievi Group was founded in 1991 in Bologna, Italy. In 2014, co-founders of the leading company, Simona Finelli, Michele Galliano, and Stefania Marocchi, in handmade embroidery and tailoring for the haute couture industry, expanded their vision to create the brand NO KA ‘OI.

As Creative Director, Simona introduces a new design system to the activewear industry that combines her passion for high fashion, wellness, and yoga.

NO KA ‘OI has been awarded the Butterfly Mark by Positive Luxury for its commitment to sustainability and positive actions on our environment. These criteria follow water conversation, fur-free, cruelty-free materials, suppliers pay fairly, ethical trade fairly, and much more.


No Ka’Oi has been awarded the Butterfly Mark for their measurable impact and company-wide commitments to sustainability.

Want to learn more? Click on the interactive Butterfly Mark on your left and scroll through each Positive Action to read a short description of the brands efforts and achievements as verified by Positive Luxury. You will also be able to find the interactive Butterfly Mark online on the brands website, retailer and partner sites.

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