LOEWE began as a cooperative of leather artisans in the center of Madrid in 1846, creating one of the world’s original luxury houses. Innovation, modernity and high-level craftsmanship have been hallmarks of the house from its beginnings to this day. In October 2013, Jonathan Anderson was appointed Creative Director. Under his helm, LOEWE reconfigures a 170-year-old legacy of craft and innovation, presenting itself to the world more multi-faceted and dynamic than ever.
Loewe began as a cooperative of leather artisans in the center of Madrid in 1846. German entrepreneur Enrique Loewe Rossenberg consolidated the workshop under his name in 1872, creating one of the world’s original luxury houses.
As LOEWE evolved and expanded over the next century, a commitment to modernity emerged as a defining characteristic: In 1950’s and 1960’s, LOEWE’s offices and stores in Spain became a beacon of progressive international design thanks to the radical architecture and interiors of Javier Carvajal. In the 70’s and 80’s, LOEWE’s capabilities with leather ensured rapid internationalization, resulting in store openings in Tokyo, Hong Kong and London.
In 1970, artist Vicente Vela created the Anagram, the abstract symbol consisting of four interwined ‘L’s that has been stamped ever since on LOEWE’s products as an emblem of material and technical excellence. LOEWE’s first ready-to-wear collection was introduced in 1965, bringing fashion into the core of the brand, followed by the debut of the iconic, unlined Amazona bag in 1975. The house was acquired by leading luxury group LVMH in 1996.
The LOEWE Foundation was established as a private cultural foundation in 1988 by Enrique Loewe Lynch, a fourth-generation member of LOEWE’s founding family. Today under the direction of his daughter Sheila Loewe, the Foundation’s mission is to promote creativity, educational programs and to safeguard heritage in the fields of poetry, dance, photography, art and craft. The Foundation was awarded the Gold Medal for Merit in the Fine Arts, the highest honour granted by the Spanish government, in 2002.