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Lagom travel encapsulates luxury holidays with ease. Standing for simplicity and effortlessness ‘Lagom’ is taken from a Swedish philosophy of meaning ‘just right’, brought to you by the creators of two long-established luxury brands in the Alps. Combining their knowledge with a desire to make a positive impact, Lagom is truly an enriching escape.

Lagom offers some simple choices to their travellers, allowing them to consume less and have a positive impact where they stay. Working towards the UN Sustainable Development Goals, a percentage of their revenue goes to community investment – so you can book knowing that they’ve been mindful of your visit.
It is about each and every individual deciding the balance that suits them best. What is Lagom for one, might not be Lagom for another.

They ask the questions that allow you to have your own positive effect on the area: How often do you want your bed linen laundered? Do you want toiletries or not? Small things which, added up, make a difference.

Brought to you by the creators of Bramble Ski and Haute Montagne, they wanted to find a way to incorporate their collective knowledge and experience in luxury ski chalet vacations with a way to give a little back to the landscape and communities they love.


LAGOM has been awarded the Butterfly Mark for their measurable impact and company-wide commitments to sustainability.

Want to learn more? Click on the interactive Butterfly Mark on your left and scroll through each Positive Action to read a short description of the brands efforts and achievements as verified by Positive Luxury. You will also be able to find the interactive Butterfly Mark online on the brands website, retailer and partner sites.

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Become a positive luxury brand

Whether you are a brand, supplier or retailer, you are just one step away from beginning your journey to earn the Butterfly Mark. Start the process today or contact us for a preliminary chat. We would love to hear from you.

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