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La Perla Beauty

Created for women, by women, La Perla Beauty is dedicated to empowering confidence and being the ultimate beauty partner. Inspired by its rich heritage in lingerie, La Perla Beauty is committed to ensuring a high level of craftsmanship paired with luxurious ingredients and materials in everything it creates.

La Perla Beauty launched in May 2021 with a focus on fragrance, cosmetics and bodycare. As an extension of the iconic La Perla lingerie brand founded in 1954 by Ada Masotti, La Perla Beauty is built upon the same pillars of artisanal heritage and unrivalled craftsmanship. La Perla Beauty has been created for today’s women, for whom femininity means strength with caring, sensuality with measure and ambition with purpose.

The brand’s responsible beauty manifesto is built on maintaining and improving the health of our bodies, our society and our planet. It achieves this by committing to clean beauty from the brand’s conception and will always ensure that it is transparent in its communications about their product’s claims and ingredients. La Perla Beauty upholds its supply chain ethics by having a Code of Conduct in place for all suppliers and looks to only work with those that have management certifications in place. La Perla Beauty will never test on animals and it maintains consciousness of the impact of their logistics and packaging, continually seeking for the lighter footprint option.



La Perla Beauty has been awarded the Butterfly Mark for their measurable impact and ACTION to sustainability.

Want to learn more? Click on the interactive Butterfly Mark on your left and scroll through each Positive Action to read a short description of the brands efforts and achievements as verified by Positive Luxury. You will also be able to find the interactive Butterfly Mark online on the brands website, retailer and partner sites.

Impact and Commitment



La Perla Beauty does not use harmful ingredients in their products and is committed to always being fully transparent with their consumers and share what makes up its product’s formulations, often going above and beyond the legal requirements.

La Perla Beauty has blacklisted raw materials that are associated with presenting safety or environmental concerns and maintains restricted substances lists in accordance with Prop 65 and FDA requirements. All of the brand’s formulations are free from intentionally added microplastics.


Wherever possible, La Perla Beauty offers refillable packaging, empowering its consumers to reduce their reliance on single use packaging materials. The brand only uses paper and cartons from Forest Stewardship Council certified sources, always looking to innovate and reduce the use of virgin materials in packaging whenever possible.

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Environmentally-friendly sourced formulations are at the heart of La Perla Beauty’s commitment and sustainability is at the foreground of its responsible beauty vision. La Perla Beauty is very selective when choosing suppliers and look to only work with those that share its same social and environmental beliefs and practices.

All of La Perla Beauty’s suppliers are signatory to their Code of Conduct that covers areas such as animal testing, ethics and health and safety. La Perla Beauty’s suppliers are also ISO 9001 and 14001 management certified, demonstrating its high level of social performance and environmental stewardship.

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