La Fervance, whose name is inspired by the old French language for feelings of intense passion, fuses centuries of savoir faire with its Australian clean, green origins. They create active, multi- dimensional formulations, from 100% natural origins, exquisitely presented and sustainably sourced.
After studying at The Paris Fashion Institute in the ‘90s, Melissa Obeid returned to Australia where
she worked in fashion, advertising, for the National Gallery of Victoria, and then for the family business.
After identifying a void in the luxury skincare market for a range that has eco-responsibility and proven results built into its DNA, Melissa switched gears. She focussed on her passion for skincare, and her love affair with both France and Australia. Along with her young family, Melissa returned to France and embarked on three years of research, development and testing. Working with the world’s best skincare scientists and manufacturers, she led the development of a line of skincare called LAFERVANCE, developed, perfected and Made in France.
Melissa’s love for both her Australian roots and her new home in France inform the brand’s signature collection, and each item is packed with innovative, clinically-proven and traceable ingredients. Every formula is complemented by beautiful fragrances, custom-made for LAFERVANCE in the perfume capital of the world, Grasse.
LA FERVANCE ‘world first’ launch product is one of which Melissa is extremely proud.
Designed as both a preventative solution and a treatment, ECLAT EXTRAORDINAIRE is a high-performance beauty balm with effective concentrations of actives like hylaruronic acid from 100% pure HA Sources, a bio-active complex of plant extracts, mimosa and jojoba extracts, Kakadu plum extract and 23L gold. Pearly pigments and pure seawater from the French Breton coast result in an instant glow, while the actives moisturise, tone, lift, plump and smooth the skin. The ultimate in ethical beauty, the silky base activates as it’s massaged into the skin, transforming into an oil, then a milky white emulsion when combined with water. With this product, LAFERVANCE is set to be the next success story in the clean beauty movement.
CLICK THE BUTTERFLY MARK TO DISCOVER THE BRAND’S UNIQUE POSITIVE ACTIONS
La Fervance has been awarded the Butterfly Mark for their measurable impact and ACTION to sustainability.
Want to learn more? Click on the interactive Butterfly Mark on your left and scroll through each Positive Action to read a short description of the brand’s efforts and achievements as verified by Positive Luxury. You will also be able to find the interactive Butterfly Mark online on the brand’s website, retailer and partner sites.
IMPACT AND COMMITMENt
FAIR PAY AND LABOUR
LaFervance abides by the laws that govern health and safety, and their suppliers are all made to abide by the same codes of conduct. LaFervance works closely with each of their suppliers and aims to resolve any issues along with them. So far, they have not had any issues, and all of their suppliers are EU-regulated, winning multiple awards for corporate responsibility, sustainability, welfare and innovation. As LaFervance is a female-led business, they have an equal pay policy, and gender equality is an integral part of their company ethos.
The amount of plastic in waterways is a huge concern for LaFervance, and they intend to work with companies that remove plastics from the ocean to help rebalance nature. They are also working to remove the use of plastic from their own operations, wherever they can. LaFervance is also committed to preserving forests and halting land degradation and biodiversity loss.
SUSTAINABLY-SOURCED NATURAL INGREDIENTS
Every LaFervance product is 100% natural and traceable, and all ingredients are sustainably-sourced and Cosmos certified. All of their products are free from propylene glycol, micro beads, and they do not use harsh chemicals. They are also microplastic-free, and their organic ingredients are certified by Ecocert. More than 60 percent of their raw materials are traceable, and they offer their customers the opportunity to understand where each ingredient came from.
All of LaFervance’s packaging is 100% recyclable, sustainably-sourced and Cosmos certified. All of the glass used in their product packaging is recyclable, and they are investigating a refill program. This would enable consumers to purchase product refills for their existing jars and bottles instead of buying products in brand new packaging.
Along with their own commitments to protecting the environment, LaFervance does and will continue to work only with suppliers who operate in a sustainable and environmentally-safe way. They have developed water-free products, and will continue to encourage this type of innovation, both within their own company and with their suppliers. They are working to reduce waste across their business model, and minimise their water usage, too. All of their employees throughout their supply chain are educated on these policies via a video tutorial.