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Kiehl’s was founded as an old-world apothecary in New York’s East Village over 150 years ago. Since 1851,  Kiehl’s extensive experience has resulted in a unique blend of cosmetic, pharmaceutical, herbal and medicinal knowledge developed over generations.

In the early decades of the 20th century, Kiehl’s was a full-service pharmacy, offering customers homeopathic and herbal remedies, essential oils, over-the-counter drugs, and the first Kiehl’s brand name products. Today, Kiehl’s is dedicated to giving customers quality skin care and hair care products based on the most advanced science and utilizing unique, natural ingredients.

Ingredients are the single most important component of their products, and Kiehl’s have always proudly displayed theirs. Ingredients are not chosen on their aesthetic merit  – only formulas with ingredients that are truly beneficial to the skin are selected. Kiehl’s select many naturally derived ingredients and use minimal preservatives in their formulations, just enough to give their products a shelf life.


Kiehl’s has been awarded the Butterfly Mark for their measurable impact and company-wide commitments to sustainability.

Want to learn more? Click on the interactive Butterfly Mark on your left and scroll through each Positive Action to read a short description of the brands efforts and achievements as verified by Positive Luxury. You will also be able to find the interactive Butterfly Mark online on the brands website, retailer and partner sites.

Impact and Commitment


In store, their highly trained Kiehl’s Customer Representatives are skincare experts, and represent their extended family across the world. Their knowledge and experience see them tailor consultations to ensure your are prescribed a bespoke routine, recommended to best suit your skin or hair care concerns and type. This personalised service is supplemented through Kiehl’s signature sampling program in which their customers are welcomed to try a formulation before purchase. This approach is testament to the assurance they have in the efficacy of their products, underlining the commitment to science and service; a deeply rooted Kiehl’s philosophy.

As a brand, Kiehl’s is committed to finding better ways to do business and to give back to the community. Over fifty years ago, Kiehl’s founding family member Aaron Morse wrote the “Mission of Kiehl’s.” In the 137-word statement, he committed their company and their staff to the objective of “making for better citizens, better firms, and better communities.”

From that premise, Kiehl’s strives to play a responsible role alongside our customers through civic and environmental initiatives, sponsorships, and localized events.
In 2009, to reduce packaging, Kiehl’s introduced a Recycle and Be Rewarded program, where customers can return any empty Kiehl’s products to a UK store and collect 1 stamp per empty product returned. Customers who collect 10 stamps can receive one free travel-sized product worth up to £9 (or ROI equivalent) in value. The brand has recycled 3.5M jars to date.

In 2011, “Kiehl’s Gives” was launched to further educate customers about the brand’s philanthropic initiatives. Proceeds from a limited edition Rare Earth was donated to Waterkeeper Alliance.

Kiehl’s continues to take on unique philanthropic initiatives at each of their stores in local communities. These grassroots relationships include store openings, which benefit local nonprofits, product collaborations, and support through donations to local events. Past Kiehl’s beneficiaries include the Art Production Fund, Film Independent, Motion Picture Television Fund, RxArt, and many more.

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