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Karmoie is a Norwegian independent eyewear brand born from the desire to combine the world of fashion with a meaningful and life-altering contribution. Karmoie aims to create beautiful, uncompromising eyewear while also contributing in a committed and conscientious way towards a better future. For every pair of frames sold, a pair of corrective glasses is given to a person in need.

Designer Kirsten Iversen finds inspiration in the nostalgic elegance of exquisite vintage styles, combined with Scandinavian aesthetic and details from industrial design, while adding her own twist to keep them contemporary and fresh. Focusing on clean lines, an organic color palette, and a lightweight comfortable fit, Karmoie eye-wear are understated, modern classics. All frames and parts are made entirely in Italy.

Karmoie seeks to excel in every aspect of business, from the quality and unique aesthetic of their frames, to the use of sustainable and animal friendly materials. Integrity is at the heart of the company’s culture.
The name Karmoie is drawn from the Sanskrit word karma meaning ‘action’ or ‘deed’ and the French word joie or joy. To Karmoie, it is the joy of doing good for others. It represents the feeling they wish their customers to experience when wearing Karmoie eyewear.

When you buy a pair of Karmoie sunglasses your purchase does a little good for someone else, as for every pair of sunglasses sold a pair of corrective glasses is donated to someone in need. Karmoie works with several projects in Africa to distribute Eyejusters – a specially-devised corrective glasses that can be adjusted for different prescriptions.

Click the Butterfly Mark to discover the brand’s unique Positive Actions

Karmoie has been awarded the Butterfly Mark for their measurable impact and company-wide commitments to sustainability

Want to learn more? Click on the interactive Butterfly Mark on your left and scroll through each Positive Action to read a short description of the brands efforts and achievements as verified by Positive Luxury. You will also be able to find the interactive Butterfly Mark online on the brands website, retailer and partner sites.


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