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Jota-Kena is an ethical, luxury clothing brand founded by a father and daughter-duo: John, Tanith & Keziah Swinford. Established out of a shared desire to build a modern-day family brand, Jota-Kena is all about being both sustainable in approach and intentional in design.

Jota in Korean means ‘to be good, preferable or likeable’ (Jota is also a Spanish genre of music and dance), and Kena means ‘kind and unselfish’ in Estonian. The name further echoes the company’s culture of being kind to both people and the environment, as well as contemporary in the style of its unique designs.

The design house occupies a rarified space as a label specializing in laid-back luxury, celebrating individuality through its bespoke denim creations and collaborations. Jota-Kena doesn’t do fast fashion, but instead brings a unique experience and heart to the process of design and manufacture. This is echoed in their logo: the Palm leaf highlights their natural and aesthetic appeal – being esteemed as a symbol of victory with integrity since ancient times.

Founded on five principles – being natural, charitable, sustainable, transparent and ethical – they weave these throughout their entire production process. Sourcing only the finest, sustainable natural denim, the company they source from is the only denim mill in the world to be awarded the prestigious Nordic SWAN Ecolabel and the EU Ecolabel, practicing sustainability in various ways including the recycling of all water used in manufacturing for other industrial uses.

Combining quality materials with exceptional craftsmanship and trims (including custom-made, nickel-free alloy buttons), Jota-Kena continues to accomplish its mission by presenting the brand’s signature denim garments in a fresh and forward way every season.

Click the Butterfly Mark to discover the brand’s unique Positive Actions

Jota Kena has been awarded the Butterfly Mark for their measurable impact and company-wide commitments to sustainability.

Want to learn more? Click on the interactive Butterfly Mark on your left and scroll through each Positive Action to read a short description of the brands efforts and achievements as verified by Positive Luxury. You will also be able to find the interactive Butterfly Mark online on the brands website, retailer and partner sites.

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