The Danish company Hevea was founded in 2009 with the idea to rethink how we leave the world behind for our children. Crafting a range of products for both babies and puppies made from 100% natural rubber without any plastic or BPA, the Hevea mark on the world shows how they strive to do better, and to be more mindful of future generations.
The company name HEVEA is derived from the Latin name for the rubber tree, Hevea Brasiliensis, honouring the natural rubber, its biodegradable qualities and sustainable properties. With Danish design at the core of its roots, HEVEA’s ethos is firmly rooted in the Danish design tradition that merges form and function, linking sustainable thinking with aesthetic design.
The company has chosen shapes for their products that are both iconic and innovative. Their teethers and toys are sustainably produced, wrapped in environmentally friendly FSC certified packaging, and comply with high safety standards. Aside from using natural rubber, HEVEA accessories are made from pure organic cotton and wood from already fallen rubber trees. Each ingredient is grown without the use of chemical herbicides, pesticides, synthetic fertilisers or genetically modified organisms (GMOs) and no harmful chemicals or solvents are used in their processing.
Their aim is for the lifespan of their products to match the length of time our users need them. A dummy is only meant to be used for three months before it should be replaced. Since rubber is a natural material, it slowly disintegrates when no longer in use. To Hevea, that is sustainability.
CLICK THE BUTTERFLY MARK TO DISCOVER THE BRAND’S UNIQUE POSITIVE ACTIONS
Hevea has been awarded the Butterfly Mark for their measurable impact and company-wide commitments to sustainability.
Want to learn more? Click on the interactive Butterfly Mark on your left and scroll through each Positive Action to read a short description of the brands efforts and achievements as verified by Positive Luxury. You will also be able to find the interactive Butterfly Mark online on the brands website, retailer and partner sites.
Once used, Hevea will direct you to their upcycling program, where they have investigated how to re-use old pacifiers and make them into something new, while still being sterilised, strong and durable. Each pacifier you return back to HEVEA will earn you 1% discount on their webshop.
HEVEA has grown into a global brand on a mission to produce non-toxic and harmless products and has frequently been featured in international press such as Vogue. Most recently, HEVEA produced a puppy product line made from the same rubber material as their baby collection. This helps gives dog lovers a peace of mind that their furry friends are chewing on non-toxic toys.
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