GABRIELA HEARST SS17

GABRIELA HEARST SS17

THE BRAND

Born in Uruguay, Gabriela Perezutti Hearst grew up on her family’s ranch surrounded by horses and cattle. Gabriela attended the British School in Montevideo and earned her undergraduate degree in Communications at the O.R.T. University of Uruguay. After more than a decade spent in design in New York, Gabriela honored her family’s heritage through the launch of her eponymous label in Fall 2015, as well as taking over the operations of her father’s ranch in Uruguay.

Gabriela wanted to create a brand that reflects a slower pace and process: where things are made with care and detail, where tradition is more important than trend, where there is a purpose to every piece.

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POSITIVE ACTIONS

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