Foxology strives to encourage a more sustainable and mindful way of life starting with the clothing we wear. Taking traditional techniques reinvigorated with contemporary design, along with the highest quality fibres and fabrics, the brand uses innovative technology to create unique, beautiful and everlasting pieces.
Foxology was born from the mind of UK based knitwear designer Dawn Foxall. With a rich family history of design and tailoring, as well as a degree in knitting from Trent Polytechnic, it was time for Dawn to go back to her roots. Foxology was introduced to the world in 2017 with a small and unique collection of merino wool pieces knitted in collaboration with a Hinckley based factory. At its core, Foxology is all about thoughtful, versatile and sustainably designed pieces, created and curated in Britain.
Foxology is passionate about working with mindful fabrics and only use ethically sourced fibres in the production of all of their garments. The merino wool the brand uses leaves a light footprint on the planet as it is recyclable and fully biodegradable. Moreover, wool has an average lifetime 50% longer than cotton garments and is washed less often. Equally passionate about animal welfare, Foxology is committed to sourcing non-mulesed merino so all their sheep are happy sheep.
Super-soft, lightweight, breathable, versatile, and rich in colour – it is no surprise that extra-fine merino wool is Foxologys go-to fibre. Due to its breathability, is a perfect trans-seasonal fibre that keeps you cool in summer and warm in winter. Renowned for being odour resistant and its anti-wrinkle capabilities, merino wool makes a great travel companion. Manufactured using the latest seamless technology to prevent any discomfort, Foxologys designs feel wonderfully soft against the skin and are versatile, timeless wardrobe favourites.
CLICK THE BUTTERFLY MARK TO DISCOVER THE BRAND’S UNIQUE POSITIVE ACTIONS
foxology HAS BEEN AWARDED THE BUTTERFLY MARK FOR THEIR MEASURABLE IMPACT AND COMPANY-WIDE COMMITMENTS TO SUSTAINABILITY
Want to learn more? Click on the interactive Butterfly Mark on your left and scroll through each Positive Action to read a short description of the brands efforts and achievements as verified by Positive Luxury. You will also be able to find the interactive Butterfly Mark online on the brands website, retailer and partner sites.