Elephant Gin produces award-winning handcrafted premium gin products made with rare African botanicals. While its story started in South Africa, Elephant Gin is handmade in Germany with a focus on highest quality production standards. All ingredients are hand-selected, bottles custom-made, labels hand-written and production efforts controlled by working in small batches.
The idea for an African-inspired gin evolved while reminiscing about the so-called ‘sundowner’ drinks after a day out in the South African bush. These sunset cocktails are a big tradition in South Africa – and more often than not, they consist of a G&T. The idea was backed by a mutual love of exotic African botanicals and a realisation that these would make interesting additions to a premium gin, alongside more traditional botanicals such as juniper and orange peel.
The founders were inspired to create Elephant Gin following their own adventures in Africa. With a vision to conserve the wildlife they feel so passionately for, they decided to launch a product that would help conservation trusts. They strongly believe that this generation has a responsibility to support the African wildlife today, so others can continue to enjoy it in the future.
With every full size bottle sold, Elephant Gin contributes 15% of profits to Big Life Foundation and Space for Elephants, while with each miniature bottle sold, 15% of profits is donated to The David Sheldrick Wildlife Trust. All of these organisations are devoted to the conservation of the African elephant.
Up to date, Elephant Gin has contributed over EUR 500,000 to its partner foundations through the sales of its bottles as well as fundraising events. By working closely with the foundations, Elephant Gin ensures that the donations arrive on the ground and are contributed to select projects that are mutually agreed upon. In order to keep up to date on the progress and developments, the Elephant Gin team regularly visits the foundations.
CLICK THE BUTTERFLY MARK TO DISCOVER THE BRAND’S UNIQUE POSITIVE ACTIONS
Elephant Gin has been awarded the Butterfly Mark for their measurable impact and company-wide commitments to sustainability.
Want to learn more? Click on the interactive Butterfly Mark on your left and scroll through each Positive Action to read a short description of the brands efforts and achievements as verified by Positive Luxury. You will also be able to find the interactive Butterfly Mark online on the brands website, retailer and partner sites.
Anti-Poaching and Human-Wildlife-Conflict Management
Elephant Gin has been supporting Big Life Foundation’s Ranger Club to fund the seemingly never-ending work of anti-poaching rangers. These brave individuals are out in the wild every day, living in Big Life’s remote outposts, undertaking daily foot patrols, tracking and arresting poachers, and providing security for critically important wilderness in the Amboseli-Tsavo-Kilimanjaro ecosystem.
The rangers work tirelessly to protect elephants, rhinos, lions and other animals from poaching and retaliatory killing due to human-wildlife conflict.
Through the funds, Elephant Gin is directly contributing to 35 anti-poaching rangers’ salaries, rations and equipment such as tents, rucksacks, sleeping bags and mosquito nets.
Employment Opportunities and Education Center
Near Lake Jozini in South Africa, unemployment is rife and attractive for poachers to getting information and assistance from local communities. The strategy of Space For Elephants is to get communities involved by creating employment opportunities and make them aware of the value of wildlife by educating and showing them of how to earn a living by working in conservation.
This is why Elephant Gin has been funding an education center focused on elephants. The aim of the program is to teach about the threats elephants face today, i.e. human-wildlife-conflicts and ivory poaching, the important ecological role of elephants, and the demand for conservation. The education center has been built and will be run by members of the Zulu community. The ‘Wildlife Spirit Education Center’ is officially open for locals. Tourists will be able to start visiting the centre and learn bits of the curriculum in 2018.
Caring For and Fostering Orphaned Elephants
With the launch of miniature bottles in December 2017, Elephant Gin was keen to support The David Sheldrick Wildlife Trust and their mission to rescue and rehabilitate orphaned elephants.
15% of the miniature bottle profits is donated to the DSWT’s initiatives, including their pioneering Orphans’ Project, helping to support round-the-clock specialist care of the orphan elephants with proper nutrition, veterinary care, a human family of full-time keepers and well-constructed and maintained stockades for safety and shelter at night.
In addition, Elephant Gin currently fosters 21 orphaned elephants, whose names can be found on the miniature bottles. These elephants have been raised by the DSWT from infancy and are now living wild. Great success stories to tell!