DAI

Joanna Dai has created performance wear, Dai, for the professional woman. Technical fabrics meets elegant tailoring and modern design that are trendless and impactful, season after season.

Founder Joanna Dai’s eight year finance career in New York and London instilled a style of polished attitude and smart sensibility, but the California ease from her upbringing remained unshaken. Yet, when it came to workwear shopping, she felt increasingly discouraged by the market where effortless style, function, quality and value rarely coexisted. DAI was born out of a love for style and a need for function, a call for quality and an understanding of value. DAI is fast-moving and forward-thinking for the woman who wants to be empowered by ease and authenticity

DAI upholds the highest levels of integrity when it comes to environmental and social standards. From raw materials to final products, they strive to make smart and purposeful decisions every step of the way. DAI is passionate about who makes their clothes from start to finish and believe in delivering premium quality and craftsmanship, at fair prices. DAI is a community that empowers women beyond just performance workwear, and through social impact. DAI is committed to donating a portion of net proceeds to organisations and initiatives that empower women.

Click the Butterfly Mark to discover the brands unique Positive Actions

Dai has been awarded the Butterfly Mark for their measurable impact and company-wide commitments to sustainability.

Want to learn more? Click on the interactive Butterfly Mark on your left and scroll through each Positive Action to read a short description of the brands efforts and achievements as verified by Positive Luxury. You will also be able to find the interactive Butterfly Mark online on the brands website, retailer and partner sites.

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