Luxury with a clear conscience: Christina Krämer balances natural, high-quality fabrics with a concern for the human and environmental cost. The brand exudes a less-is-more philosophy and offers timeless pieces with subtle details to customers to look good and feel good.
Christina Krämer finished an apprenticeship as tailor and graduated as a fashion designer at the university of applied sciences in Bielefeld. After working ten years for several brands as fashion designer, as well as a head of design in Germany before, she moved 2005 to Switzerland, and in 2007 she founded her own label; Christina Krämer.
In 2013, while on a business delegation to Mongolia, she discovered the organic cashmere that is now central to her business. Mongolian organic cashmere is one of the rarest, purest and most luxurious natural fibers in the world. Hand-combed and unshaven, from the fine undercoat of the Mongolian house-goats that roam the endless plains, Mongolian cashmere is a pure natural fiber. White, beige, warm gray and brown are the natural nuances of the Mongolian house goats. Each color comes from different areas of the Mongolian landscape and has a unique history behind it.
In 2015, she introduced her first cashmere accessories to the market. Since then have followed high-quality cashmere collections for women and men, which are distributed internationally. The brand also produces green denim using the recycling principles. Jeans are collected from the waste of used clothing, then reduced into fibres to be spun again. This denim is totally ecologic with no impact on the environment: old denim is used again in a new production cycle and the fibres keep their original color.
Today, these are available online, stocked by some 40 boutiques in Switzerland, and at stores in South Korea and Japan. A Christina Krämer shop will open in Zurich this year.
Click the Butterfly Mark to discover the brands unique Positive Actions
Christina Kramer has been awarded the Butterfly Mark for their measurable impact and company-wide commitments to sustainability.
Want to learn more? Click on the interactive Butterfly Mark on your left and scroll through each Positive Action to read a short description of the brands efforts and achievements as verified by Positive Luxury. You will also be able to find the interactive Butterfly Mark online on the brands website, retailer and partner sites.
IMPACT AND COMMITMENT
ENVIRONMENTAL FRAMEWORK – CONSCIOUS DESIGN
Christina Krämer cashmere products are made of 100% pure Mongolian cashmere, without any mixture of other fibers. With the exception of black, midnight blue and grey, which are obtained with certified non-toxic dyes, only the original colors of the cashmere goats are used.
ENVIRONMENTAL FRAMEWORK – TRANSPARENT SUPPLY CHAIN
The cashmere hair is bought directly from the nomads who keep the goats. It’s then cleaned and spun and knitted in one process.
To reduce CO2 emissions and to ensure they maintain their luxurious and high-quality materials, Christina Krämer has sourced new suppliers in Italy who manufacture her products in a traditional and environmentally friendly manner.
The Fall/Winter 19/20 collection presents new hues. Guava pink, cinnamon, blue, yellow and brown pigments are obtained by a plant-based dye process.