With a statement like “Dream. Act. Impact”, By Naomé is a daring label that shakes up the norms. The luxury brand blends fashion and art in a sustainable way.
For her line of organic cotton T-shirts made in Switzerland, Naomé Schenk chooses to collaborate with artists for the prints and with social media influencers to raise awareness of the brand. The profits of each model go to a charity picked by Naomé and the artist. Following her lifelong interest in fashion and luxury, she consulted renowned experts in these industries to set up her high-end brand.
For ‘The First Date’ Collection which launched in May 2019, By Naomé partnered with contemporary artist Hadrien Dussoix to create 5 emblematic pieces made from bio-ethical materials. The collection supports women’s empowerment as all profits from the sales are donated to the Womanity Foundation and the Giving Women association.
CLICK THE BUTTERFLY MARK TO DISCOVER THE BRAND’S UNIQUE POSITIVE ACTIONS
BY NAOMÉ HAS BEEN AWARDED THE BUTTERFLY MARK FOR THEIR MEASURABLE IMPACT AND COMPANY-WIDE COMMITMENTS TO SUSTAINABILITY
Want to learn more? Click on the interactive Butterfly Mark on your left and scroll through each Positive Action to read a short description of the brands efforts and achievements as verified by Positive Luxury. You will also be able to find the interactive Butterfly Mark online on the brands website, retailer and partner sites.
IMPACT AND COMMITMENT
ENVIRONMENTAL FRAMEWORK – CONSCIOUS DESIGN
The T-shirts are 100% made of organic, certified Swiss cotton. Naomé Schenk meets all suppliers and subcontracted manufacturers in person and demands transparency on the working conditions and ecological standards.
ENVIRONMENTAL FRAMEWORK – RECYCLABLE PACKAGING
The packaging is 100% recyclable and Swiss-made cardboard.
All profits from the sales go to charity.