Beulah London

Beulah traces its roots back to 2009 when founders, Natasha Rufus Isaacs and Lavinia Brennan, had the life transforming opportunity to work in Atuyla, an aftercare home based in Delhi slums. After witnessing the aftereffects of the sex trade and human trafficking, the two launched their ethical fashion label, Beulah London, in 2011. The company helps provide a sustainable livelihood to those who have come out of sex trafficking. The ‘butterfly effect’ of Beulah means that for every garment created, there is a small change happening somewhere else in the world.
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