Rockateur Cheek Powder

Rockateur Cheek Powder

THE BRAND

Benefit Cosmetics is a manufacturer of cosmetics founded and headquartered in San Francisco, California. The company was founded in 1976 by twins Jean and Jane Ford. Initially founded as a beauty boutique, the shop specialized in quick-fix products for beauty dilemmas. The Fords have since built Benefit Cosmetics into a global beauty brand now selling at over 2,000 counters in more than 30 countries. In addition to their product expansion they have also opened up brow bars worldwide. Benefit Cosmetics LLC is now a subsidiary of LVMH.
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POSITIVE ACTIONS

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