Since launching in 2005, luxury lingerie label, Ayten Gasson, has become recognised for its support of the UK fashion industry as well as the makers of some seriously high-quality knickers.
Creative director, Ayten Roberts founded the company when upon graduating from Central Saint Martin’s, she discovered the closure of many UK-based manufacturers and design houses. The London factories she knew as a child had all closed, as designers now searched for cheaper alternatives overseas.
With the support of the Princes Trust, Ayten launched Ayten Gasson with a commitment to using the traditional skills the UK was once celebrated for. To this day every item, from garters to teddies, is created in small production units in London, Nottingham and Wales.
Vintage lace trims come from the old lace mills in Nottingham, highlighting the skills the area was once famous for, while new English lace is sourced from within the UK, supporting the few people still manufacturing. A popular range from the Ayten Gasson S/S2011 collection was trimmed with peach cotton lace, still produced in the UK by Roger Watson, who in 1981 created the lace for Princess Diana’s wedding dress.
Ayten Gasson most recently introduced a limited edition range of eco lingerie, made using organic silk and cruelty-free peace silk pieces. Ayten Gasson hopes to expand the range and make the collection of ethical lingerie a permanent feature to the label.
This new line of ethical lingerie is not the first time Ayten has worked with organic fibres. Collaborating with ethical lingerie brand, Enamore, in 2009, Ayten produced six collections of ethical underwear sets made using recycled vintage fabrics, organic silk and hemp.
Ayten has appeared in Vogue, Cosmopolitan, the Observer, Elle and Drapers.
Considers the social and environmental factors in the design process.
Uses packaging that is made of recycled or recyclable materials.
Pays the local minimum wage and/or the local living wage.
This brand has certifications.
Animal cruelty free and does not test on animals.