American beauty brand, Aveda specialises in hair care and cosmetics made from naturally derived ingredients. These high standards have made Aveda a pioneer in the green cosmetics world. Today more than 90% of Aveda essential oils and 89% of its raw herbal ingredients are certified organic.
Founded in 1978, there are nearly 7000 Aveda salons and spas worldwide today. Aveda is part of Estee Lauder Companies Inc., based in New York. Nature and sustainability guide the brand’s decisions everyday. Aveda continually strives to increase their use of naturally derived ingredients. These high standards have made Aveda a pioneer in the green cosmetics world. Today more than 90% of Aveda essential oils and 89% of its raw herbal ingredients are certified organic.
Aveda has a range of social projects worldwide which helps to make people’s lives better. 2012 marks the five-year anniversary of the company’s buying Nepalese paper for their gift sets. With the income stream, the locals can buy food and clothes, repair their houses and send their children to school. The brand is a long-time partner of Global Greengrants, which helps to provide clean water to small villages in India. Through the Earth Fund, Aveda directs a significant portion of its grant making to indigenous cultures and community groups. Grants are offered to programs that create sustainable economic activity and support the protection of cultural traditions, environmental quality and community health. Since 2002, Aveda has contributed over $1 million to programs that support indigenous communities and the preservation of their culture and environment. Aveda won PETA award for animal-friendly practices. In 2008, Marie Claire gave Aveda first place in the Ethical Cosmetics category.
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