American beauty brand, Aveda, specialises in hair care and cosmetics. Founded in 1978, there are nearly 7000 Aveda salons and spas worldwide today. Aveda is part of Estee Lauder Companies Inc., based in New York. Nature and sustainability guide the brand’s decisions everyday. Aveda continually strives to increase their use of naturally derived ingredients. These high standards have made Aveda a pioneer in the green cosmetics world. Today more than 90% of Aveda essential oils and 89% of its raw herbal ingredients are certified organic.
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