After years of success at Portobello Market, London-based clothing brand, Ava Mirabelle was launched online February this year. Its co-founders, 24-year-olds Anushee Hashwani and Maliha Aziz, fuse exotic fabrics from the East with Western silhouettes to create luxurious avant garde clothing.
Hashwani has been a freelance stylist in London for the past two years and is also the founder of the fashion blog, Closet No. 3. She makes the perfect complement to business-minded Aziz, who did a degree in marketing and advertising. Despite only launching recently, the company has already made a splash; they receive orders from over 170 countries worldwide.
Revolutionising the current retail culture of mass production, all Ava Mirabelle pieces are handmade in Pakistan and use antique block printing to incorporate intricate traditional Mughal designs into the pieces. This naturally makes stock limited, satisfying Ava Mirabelle’s clients’ need to be unique.
All fabric is ethically sourced, pure and organic. Ava Mirabelle is FSC-certified and makes efforts to reduce company waste, recycle, and comply with global labour standards.
Ava Mirabelle has appeared in the Express Tribune, CBS News, Glass magazine, WWB and the Telegraph.
Considers the social and environmental factors in the design process.
Uses packaging that is made of recycled or recyclable materials.
This brand supports a charitable organisation
Pays the local minimum wage and/or the local living wage.
This brand has taken steps to reduce its water footprint.
Animal cruelty free and does not test on animals.