ASOS Africa, part of online fashion emporium ASOS.com, manufactures entirely in Africa, helping growth and empowerment, and encouraging artisans and community groups as well as larger producers across the continent. ASOS Africa is produced in collaboration with SOKO, enabling underprivileged communities to establish sustainable business through local craftsmanship.
SOKO is passionate about seeing a shift in the fashion industry where high quality fair trade products produced for a fair wage become the norm. SOKO, in partnership with ASOS Africa, wants to continue to make beautiful products whilst training even more women and offering more jobs to see lives changed. Since spring/summer 2011 ASOS have donated £5 from every item sold from ASOS Africa and matched funding through the ASOS Foundation to raise £30,000 for a new factory to be built in East Afica in conjunction with SOKO.
ASOS has four strands to its corporate responsibility strategy. ASOS Africa sits within the sustainable fashion strand which predominantly works with the buying teams to source products that minimise negative impact and maximise positive impact. The additional corporate responsibility strands are:
Ethical trade: Ensuring that ASOS trades with partners and suppliers who respect their workforce and actively develop good employment practices. ASOS proactively engages in the development of suppliers. ASOS is a member of the Ethical Trading Initiative and has regional ethical teams in key supplier markets.
Sustainable business: Working across the business and with logistics partners to reduce emissions and waste. ASOS was the first retail company to achieve CarbonNeutral TM status in 2009. ASOS also promotes good animal welfare and is a member of the Alliance of Fur Free Retailers.
Community: Making a positive difference in the communities within which ASOS operate. This includes the ASOS Foundation which is a Charitable Trust funded by ASOS and supported by the activities of its colleagues and customers. The ASOS Foundation works with others, including The Prince's Trustand Udayan Care, to provide young people with life changing opportunities, support and inspiration. ASOS also has an active colleague volunteering programme and received a Platinum Quality Award for its workplace giving scheme – over 20% of ASOS colleagues donate to charity through their pay.
The ASOS Foundation is a Charitable Trust held with the Charities Aid Foundation. CAF is a charity established under English law and is registered at the Charity Commission under charity registration number 268369.
Considers the social and environmental factors in the design process.
Uses packaging that is made of recycled or recyclable materials.
This brand supports a charitable organisation
Pays the local minimum wage and/or the local living wage.
This brand has certifications.
Animal cruelty free and does not test on animals.
This brand has taken steps to reduce its water footprint.
This brand is carbon neutral.
Forest Stewardship Council