It looks like you're visiting the GB site. Please choose another country or region to see content specific to your location.

Continue

Sustainability stories and news

Learn about sustainability trends and how luxury brands are paving the way for a better future

Celebrating beauty with Trinny London
1 min read

Celebrating beauty with Trinny London

Beauty
A cloud of bohemian dresses and bright-coloured lips is what you’d have witnessed at Trinny London’s most recent address yesterday. The launch of her new office just off the King’s Road offered a vivid scene of beauty celebration. Make-up displays and makeover booths were sprinkled across the vast room and guests were invited to enjoy...

our Instagram feed

Follow us at @POSITIVELUXURY for daily inspiration, motivation and to stay up to date on the newest trends with sustainability and the luxury industry

Saturday mornings done right.. ☕Ever thought of adding 100% organic cacao powder to your morning routine? Get your daily boost from a cup of Ecuador’s national treasure with @tcacaobytoak, @toakchocolate's drinking chocolate. _ Un samedi matin qui commence bien… ☕Avez-vous déjà pensé à ajouter de la poudre de cacao 100% biologique à votre routine matinale ? Faites le plein d'énergies avec une tasse du précieux cacao nacional d'Équateur signé @tcacaobytoak, le chocolat à boire de @toakchocolate. #PositiveLuxury #Brandtotrust #ButterflyMark

Saturday mornings done right.. ☕Ever thought of adding 100% organic cacao powder to your morning routine? Get your daily boost from a cup of Ecuador’s national treasure with @tcacaobytoak, @toakchocolate’s…

 Friday night handbag must-have... @grownalchemist Tinted Age-Repair Lip Treatment: Tri-Peptide, Violet Leaf Extract. Developed by a multi-disciplinary team of skin scientists and nutritionists they have developed a unique, natural and holistic beauty system that work just as hard to protect the environment as they do on your skin. Explore this #brandtotrust, on site now. _ L'indispensable à glisser dans votre sac à main le vendredi soir: le soin des lèvres teinté Age-Repair de @grownalchemist, à base de tri-peptide, extrait de feuille de violette. Développés par une équipe multidisciplinaire de scientifiques et de nutritionnistes, ils ont crée un une ligne de beauté unique, naturelle et holistique qui travaille aussi dur pour protéger l'environnement que votre peau. Explorez cette #marquedeconfiance, sur notre site maintenant. #PositiveLuxury #Brandtotrust #ButterflyMark

Friday night handbag must-have… @grownalchemist Tinted Age-Repair Lip Treatment: Tri-Peptide, Violet Leaf Extract. Developed by a multi-disciplinary team of skin scientists and nutritionists they have developed a unique, natural and…

 Far from being just a bucket-list photo experience for holidaymakers, coral reefs are essential to the survival of billions of sea creatures. Dubbed “rainforests of the sea”, these beautiful, unique structures perform multiple roles – from allowing fish, sponges and crustaceans to flourish, to providing vital protection to shorelines. On positiveluxury.com we have listed few businesses who are working towards coral reef restoration. (link in bio) _ Loin d’être juste une un décor photographique exceptionnel pour les vacanciers, les récifs coralliens sont essentiels à la survie de milliards de créatures marines. Surnommées « forêts tropicales de la mer », ces structures uniques remplissent des rôles multiples: permettre aux poissons et aux crustacés de prospérer, assurer une protection vitale au littoral... Rendez-vous sur notre site pour savoir quelles entreprises travaillent à la restauration des récifs coralliens. (lien dans la bio) #PositiveLuxury #Brandtotrust #ButterflyMark

Far from being just a bucket-list photo experience for holidaymakers, coral reefs are essential to the survival of billions of sea creatures. Dubbed “rainforests of the sea”, these beautiful, unique…

 @Getwashedashore places accountability, transparency and traceability at the centre of the brand and offers products that are the least detrimental to people and the environment.

@Getwashedashore places accountability, transparency and traceability at the centre of the brand and offers products that are the least detrimental to people and the environment. “Washed Ashore was founded around…

 Faced with an onslaught of counterfeit products, luxury retailers have decided to forego their tradition of opacity in lieu of adopting blockchain technology, a decentralised database visible to brands and consumers alike. The move, considered ahead of the curve for the fashion industry, is meant to hinder further proliferation of copycat goods – a global war that reached USD98 billion in 2018. Head over to positiveluxury.com to find out how the blockchain is helping to create a more sustainable future. _ Confrontés à une vague de produits contrefaits, les marques de luxe ont décidé de renoncer à leur fameuse opacité afin d'adopter la technologie blockchain, une base de données décentralisée visible pour les marques et les consommateurs. Ce mouvement, considéré comme une avancée dans le secteur de la mode, avait pour objectif d’empêcher une prolifération accrue de produits de contrefaçon - un fléau mondial qui a atteint 98 milliards USD en 2018. Rendez-vous sur positiveluxury.com pour découvrir comment la technologie blockchain contribue à créer un avenir plus durable. #PositiveLuxury #Blockchain #Sustainability #Innovation

Faced with an onslaught of counterfeit products, luxury retailers have decided to forego their tradition of opacity in lieu of adopting blockchain technology, a decentralised database visible to brands and…

 Conventional wisdom states running our lives largely via our smartphones is a bad thing, distracting us from the things that really matter. We beg to differ – we’ve found a plethora of apps and websites making it easier than ever for us to create a kinder, fairer, more sustainable future. Click the link in bio to discover our roundup of the best. 📲 _ Selon la sagesse populaire, gérer nos vies via nos smartphones aurait un effet négatif et nous détournerait de la réalité. Qu'à cela ne tienne, nous avons trouvé de nombreuses applications et sites qui nous aident à œuvrer pour un avenir meilleur, plus équitable et plus durable. Cliquez sur le lien dans la bio pour découvrir notre sélection. 📲 #PositiveLuxury #Wellness #Sustainability

Conventional wisdom states running our lives largely via our smartphones is a bad thing, distracting us from the things that really matter. We beg to differ – we’ve found a…

 Looking for luxury earth-friendly travel? The @songsaacollective is built with nature in mind, sourcing local produce from their own gardens and intertwining it with a luxurious, relaxing place to holiday. Created with sustainability in mind, Song Saa reflects the beauty of the Cambodian coastline. This #brandtotrust works with villages, governments, investors and donors to improve local livelihoods as well as to preserve marine life and rainforests. Head over to positiveluxury.com to learn more about the brand and to read our piece about sustainable travel ☀️ _ Vous recherchez des voyages de luxe respectueux de l'environnement? Le @songsaacollective est construit dans l'esprit de la nature. Il s'approvisionne en produits locaux dans ses propres jardins et les associe à un lieu de vacances luxueux et relaxant. Créé dans le souci de la durabilité, Song Saa reflète la beauté du littoral cambodgien. Ce #brandtotrust travaille avec les villages, les gouvernements, les investisseurs et les donateurs pour améliorer les moyens de subsistance locaux ainsi que pour préserver la vie marine et les forêts tropicales. Rendez-vous sur positiveluxury.com pour en savoir plus sur la marque et pour lire notre article sur les voyages durables ☀️ #PositiveLuxury #Brandtotrust #ButterflyMark

Looking for luxury earth-friendly travel? The @songsaacollective is built with nature in mind, sourcing local produce from their own gardens and intertwining it with a luxurious, relaxing place to holiday.…

 Believing in prevention, rather than intervention as means of maintaining skin health and vitality, Dr. Yannis worked together with his wife Eva to create @111SKIN, evolving from one single product to five ranges. Each product is carefully researched and formulated to address specific skincare concerns. Explore the multiple positive actions they've made since their conception , on site now. _ Croyant à la prévention plutôt qu’à l’intervention pour préserver la santé de la peau, le Dr Yannis a collaboré avec son épouse Eva pour créer @111SKIN, en passant d’un seul produit à cinq gammes. Chaque produit est soigneusement étudié et formulé pour répondre aux besoins spécifiques de la peau. Explorez les nombreuses actions positives qu’ils ont entreprises depuis leur conception, en ligne maintenant. #PositiveLuxury #ButterflyMark #BrandToTrust

Believing in prevention, rather than intervention as means of maintaining skin health and vitality, Dr. Yannis worked together with his wife Eva to create @111SKIN, evolving from one single product…

In the press

01-vogue-italia 3-bentley 01-wwd ft-1600×812 Harpers bazaar 01-vogue-arabia 001-forbes CosmeticDesign-Europe.com_brand_big-copy
View all

Become a positive luxury brand

You are just one step away from beginning your journey to earn the Butterfly Mark. Start the process today or contact us for a preliminary chat. We would love to hear from you.

Start your journey

Site design & build by Strawberrysoup